Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailSam’s Club is going after Costco through the hearts and wallets of Gen Z shoppers. ‘That generation believes it’s cool to save money,’ CEO says
By Sasha RogelbergJune 27, 2024
LeadershipLVMH CEO and world’s richest man Bernard Arnault reveals what motivates him to work 12-hour-plus days, even at 75: ‘Every morning I have fun when I arrive’
By Sasha RogelbergJune 26, 2024
LeadershipRing’s inventor was ‘completely broke’ before pitching his $1 billion idea to ‘Shark Tank’ and Amazon
By Sasha RogelbergJune 25, 2024
RetailMillennials’ fast-fashion favorite Forever 21 can’t keep up with Shein’s meteoric rise: ‘It’s like comparing a mobile phone from 2000 to the newest iPhone’
By Sasha RogelbergJune 24, 2024
SuccessMicrosoft’s Copilot will let you join 3 meetings at once, but experts say it misses the point: ‘No one has ever wanted to be in a meeting’
By Sasha RogelbergJune 23, 2024
SuccessAfter making Formula 1 history, Susie Wolff is paving the sport’s on-track gender revolution: ‘I live with my elbows out’
By Sasha RogelbergJune 22, 2024
RetailOlive Garden owner’s CEO says fast food is so expensive you might as well have a sit-down meal
By Sasha RogelbergJune 21, 2024
SuccessF1 Academy’s managing director brings a full-throttle mentality to her race-day routine—which usually has no breaks: ‘I’m pretty good at running on adrenaline’
By Sasha RogelbergJune 21, 2024
SuccessNearly half of Dell’s full-time workforce in the U.S. has rejected returning to the office. They’d rather work from home than get promoted
By Sasha RogelbergJune 20, 2024
RetailWalmart is becoming the new Amazon as customers make smaller, but frequent purchases: ‘That’s a trend that’s not going to reverse,’ CFO says
By Sasha RogelbergJune 17, 2024
SuccessStock-obsessed Gen Z are using astrology and tarot to invest—and swearing by the results to the tune of over $400,000
By Sasha RogelbergJune 16, 2024
SuccessHow a teen YouTube ‘problem child’ went from getting raided by the FBI to a multimillion-dollar business empire and cultlike following
By Sasha RogelbergJune 15, 2024
PoliticsPope Francis becomes the first of his title to attend the G7 summit—and he’s sounding the alarm on AI: ‘The pope is not an engineer, but he is concerned’
By Sasha RogelbergJune 12, 2024
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