Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
RetailNestlé’s new foods are getting Ozempified, with slashed portions priced specifically for those on weight-loss drugs
By Sasha RogelbergMay 21, 2024
RetailHow one company justified a million-dollar logo redesign inspired by the Mona Lisa—and moved just two wavy lines: ‘Surely this is satire’
By Sasha RogelbergMay 19, 2024
RetailWalmart is nabbing Target’s ‘Tar-jay’ rep and Amazon’s delivery crowd as even the wealthy flock to the retail giant
By Sasha RogelbergMay 16, 2024
RetailConverse layoffs are the latest casualties of Nike’s $2 billion do-or-die plan to get back on its feet
By Sasha RogelbergMay 15, 2024
FinanceAirlines snap and sue the U.S. Transportation Department over mandated fee disclosures: ‘A bad solution in search of a problem’
By Sasha RogelbergMay 14, 2024
RetailMcDonald’s may be willing to lose money on $5 meal deals if it means winning back disgruntled cash-strapped customers
By Sasha RogelbergMay 14, 2024
RetailSweetgreen beats ‘sad desk salad’ vibes to soar above fast-food competitors. It can thank fancy foods, high prices—and robots
By Sasha RogelbergMay 13, 2024
SuccessMeet the 81-year-old CEO who built a $10.4 billion luxury cruise line tailored just for baby boomers: ‘They’re the richest group we have around’
By Sasha RogelbergMay 12, 2024
LifestyleEven after cramming its video game with Walmart ads and billboards, Roblox struggles to tap into the wallets of extremely online Gen Alpha
By Sasha RogelbergMay 9, 2024
RetailPanera is ditching its Charged Lemonade after 2 customers died—but Gen Z is still thirsting for dangerous snacks and drinks
By Sasha RogelbergMay 8, 2024
SuccessBoeing changes its tune on whistleblowers after retaliation allegations and deaths, says it will ‘celebrate’ latest employee who spoke out
By Sasha RogelbergMay 7, 2024
RetailTarget treks off the beaten path amid sales slump—by selling its own-brand products at other retailers
By Sasha RogelbergMay 6, 2024
RetailE-commerce is witnessing the Amazon-ification of Shein, as the fast-fashion behemoth woos skincare and toy brands
By Sasha RogelbergMay 5, 2024
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