Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.
LifestyleBritain’s young football fans are ditching their sloppy drunk reputation—and are leading the charge for alcohol-free beer
By Sasha RogelbergJuly 17, 2024
FinanceNvidia’s market cap will soar to $50 trillion—yes, trillion—says early investor in Amazon and Tesla
By Sasha RogelbergJuly 16, 2024
SuccessMany U.S. Olympic athletes are barely scraping by, spending thousands on food, training, and equipment—’it’s astronomical’
By Sasha RogelbergJuly 15, 2024
SuccessA $3 billion software unicorn scrapped its plan to give AI ‘workers’ rights after tech execs said it ‘disrespects the humanity of your real employees’
By Sasha RogelbergJuly 12, 2024
By Sasha RogelbergJuly 11, 2024
EnvironmentA power company’s app couldn’t keep up after Hurricane Beryl—so Texans turned to a fast-food burger chain to track power outages
By Sasha RogelbergJuly 10, 2024
LeadershipNike’s sales are so poor it brought a former senior executive out of retirement to fix its relationship with retailers
By Sasha RogelbergJuly 9, 2024
RetailInstacart’s AI-powered smart carts, which offer real-time recommendations and ‘gamified’ shopping, are coming to more U.S. grocery stores
By Sasha RogelbergJuly 8, 2024
By Sasha RogelbergJuly 3, 2024
RetailWalmart’s latest challenge with its drone delivery system is gun owners shooting packages out of the air
By Sasha RogelbergJuly 3, 2024
SuccessThe workplace attention span is dead: 60% of employees can’t go 30 minutes without getting distracted
By Sasha RogelbergJuly 3, 2024
RetailCup Noodles instant ramen adds s’mores flavor—a bid to prove it’s ‘not just a boring thing you’d buy because you’re on a budget’
By Sasha RogelbergJuly 1, 2024
LifestyleGen Alpha’s ‘Sephora kids’ trend has reached a fever pitch, forcing summer camps to ban skin care items
By Sasha RogelbergJune 29, 2024
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