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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

richard branson
Finance
Richard Branson–backed firm’s dream of flying people to the stratosphere in balloons is deflating as staffers are furloughed
By Prarthana PrakashJanuary 24, 2025
people walking past a burberry store
Retail
Burberry’s pivot back to its roots is working as shares jump 15% following better-than-expected sales
By Prarthana PrakashJanuary 24, 2025
peppa pig mascots standing in a row
Lifestyle
Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion franchise
By Prarthana PrakashJanuary 24, 2025
Mark Read side profile
Success
WPP CEO Mark Read dreams of ‘getting closer’ to the U.S. amid workforce anger over RTO mandate
By Prarthana PrakashJanuary 23, 2025
people walking in, out and near a Waterstones bookstore
Retail
Britain’s biggest bookseller just thanked RTO mandates for bumper 2024 book sales
By Prarthana PrakashJanuary 22, 2025
donald trump speaking on stage
Politics
Europe could be a casualty under Donald Trump’s promised American ‘golden age’
By Prarthana PrakashJanuary 22, 2025
people walking in Milan shopping area
Retail
Overdone price hikes, the demise of ‘quiet luxury,’ and sluggish European tourism—here’s what Bank of America expects will shape luxury in 2025
By Prarthana PrakashJanuary 17, 2025
Conny Kalcher
Features
How one of Europe’s largest insurers is trying to make waves with Gen Z
By Prarthana PrakashJanuary 17, 2025
two murphy's pints
Retail
Diageo and Heineken go head to head as Guinness shortage gives 600% boost to rival stout Murphy’s
By Prarthana PrakashJanuary 16, 2025
A DIAMOND NECKLACE ON DISPLAY
Retail
Cartier owner Richemont shines with better-than-expected sales as poor China demand offset by rest of the world
By Prarthana Prakash and AFPJanuary 16, 2025
people walking past a Miu Miu store
Retail
Prada defied the China-led luxury slowdown—its CEO is bullish Chinese shoppers will return
By Prarthana PrakashJanuary 16, 2025
people protesting in a big group
Politics
Spain will tackle its ‘rich landlords and poor tenants’ problem by hiking property taxes to 100% for non-Europeans
By Prarthana PrakashJanuary 14, 2025
people outside a Lloyds Bank branch
Success
Lloyds Bank will tie its senior bankers’ 2024 bonuses to their office attendance
By Prarthana PrakashJanuary 13, 2025
woman carrying a prada bag
Retail
The luxury goods market has created its own crisis, and it won’t recover until after 2027
By Prarthana PrakashJanuary 13, 2025
Ryanair ceo Michael O'Leary sitting by a table
Success
Ryanair’s Michael O’Leary, who is up for a $108 million bonus, doesn’t see high CEO pay as a problem: ‘Footballers are getting half a million a week’
By Prarthana PrakashJanuary 10, 2025
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Most Popular
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggsplaceholder alt text
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998placeholder alt text
By Nick LichtenbergJuly 3, 2026
Success
Even as Elon Musk calls philanthropy ‘very hard,’ every day Americans gave a record $617 billion—despite feeling the squeeze over the cost of livingplaceholder alt text
By Preston ForeJuly 4, 2026
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