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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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Personal Finance
Europeans are falling behind when it comes to creating wealth—but there are a handful of places defying the trend
By Prarthana PrakashMarch 12, 2025
Fernando Fernandez
Leadership
Unilever’s new CEO wants to make the Dove soap maker popular with influencers as a ‘machine of content creation’
By Prarthana PrakashMarch 11, 2025
A store attendant takes a bottle of Champagne from a refrigerated display cabinet
Politics
U.S. tariffs threaten to put European delicacies, from Champagne to Parmigiano, out of Americans’ reach, conjuring a 1960s throwback
By Prarthana PrakashMarch 10, 2025
elderly people around a table
Lifestyle
How a Copenhagen housing project by a $23 billion Novo-backed firm is rethinking big-city challenges like loneliness and access to sunlight
By Prarthana PrakashMarch 9, 2025
Power Players: Meet the women reshaping 10 key European industries
Success
Power Players: Meet the women reshaping 10 key European industries
By Prarthana Prakash, Aslesha Mehta and Fortune EditorsMarch 8, 2025
people outside a LV store
Retail
Louis Vuitton plans to foray into prestige cosmetics to win back aspirational shoppers, taking a page from its luxury rivals
By Prarthana PrakashMarch 5, 2025
Large crowd in a stadium cheering and waving the flag of Great Britain
Politics
Trump’s return sends record number of Americans looking to ‘upgrade to citizenship’ in the U.K.
By Prarthana PrakashMarch 4, 2025
Miuccia Prada at the 2023 Met Gala in New York City.
Retail
Prada heiress who took the fashion label to new highs with Miu Miu, is eyeing Versace—but she won’t be the only one
By Prarthana PrakashFebruary 28, 2025
leena nair smiling at a table
Success
CEO Leena Nair traveled 48 hours cross-country to do an MBA that launched her career. Now, she leads one of the world’s biggest fashion houses
By Prarthana PrakashFebruary 28, 2025
Mark Read, CEO of WPP.
Finance
WPP stock slumps 15% as ad spending takes a back seat, pushing 2024 revenues down
By Prarthana PrakashFebruary 27, 2025
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
Leadership
Swatch became the elite Swiss watch industry’s crusader by making colorful plastic timepieces. Now it’ll have to prove itself once again
By Prarthana PrakashFebruary 26, 2025
hein schumacher
Leadership
Unilever bets on ‘maverick’ new CEO to accelerate shake-up, ousting Hein Schumacher
By Prarthana PrakashFebruary 25, 2025
people walking outside hermes store
Retail
Hermès’s stunning success raises the question: What’s everyone else in luxury doing wrong?
By Prarthana PrakashFebruary 14, 2025
unilever ceo
Retail
Unilever warns of a ‘subdued’ start to 2025 as ice cream triple listing looms, knocking investor confidence
By Prarthana PrakashFebruary 13, 2025
bottles of heineken and amstel
Retail
Heineken’s blockbuster results driven by premium beer and 0.0 drinks as European stocks reach record high
By Prarthana PrakashFebruary 12, 2025
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Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunchplaceholder alt text
By Marco Quiroz-GutierrezJuly 1, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Newsletters
The Supreme Court's birthright citizenship ruling hands the U.S. economy a $7.7 trillion winplaceholder alt text
By Diane BradyJuly 1, 2026
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