• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Photo of Prarthana Prakash
LinkedIn icon
Photo of Prarthana Prakash
Prarthana Prakash
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

Shoppers at New Bond Street in London, U.K.
Retail
Luxury brands embrace cryptocurrency as Bitcoin surges from Trump’s election
By Prarthana PrakashDecember 18, 2024
a person sitting on a floor with a bag of lego box next to him
Retail
Lego bricks have won over adults, growing its $10 billion toy market foothold—and there’s more to come
By Prarthana PrakashDecember 18, 2024
people walking into a building
Features
London’s love-to-hate business district Canary Wharf shows the future of work is about more than just the office
By Prarthana PrakashDecember 13, 2024
LVMH CEO Bernard Arnault.
Success
Bernard Arnault turned a one-franc deal in 1984 into a €319 billion luxury empire. Now, memories of the controversial 40-year-old deal are resurfacing
By Prarthana PrakashDecember 11, 2024
Smirnoff, Baileys, and Johnny Walker bottles, and, Guinness in a glass on a yellow background.
Leadership
Diageo once owned Burger King and Häagen-Dazs. Now it’s a drinks empire with Guinness, Baileys, and 11 other billionaire brands 
By Prarthana PrakashDecember 11, 2024
people on a tourist boat in a water canal with colorful buildings at the back
Lifestyle
Amsterdam has long wanted to keep ‘nuisance’ tourists away. First, it banned new hotels and now, it plans to ban cruises
By Prarthana PrakashDecember 11, 2024
Photo of Emma Watson
Retail
Forget bling, De Beers has found a surprising use for lab-grown diamonds outside of luxury jewelry, and business is booming
By Prarthana PrakashDecember 9, 2024
John Lyttle standing
Leadership
Retail giant Boohoo’s ex-CEO reportedly quit after being stalked and spied on, underscoring growing fears over executives’ security
By Prarthana PrakashDecember 6, 2024
Children attend a school ceremony in St. Petersburg, Russia.
Lifestyle
Russia is speeding into a demographic crisis with a 25-year-low birth rate as the Ukraine war rages on
By Prarthana PrakashDecember 6, 2024
people walking on a bridge in london
Success
A tech company saw blockbuster results from U.K.’s first medical trial of a 4-day workweek. Yet, it’s ditching the model for one key reason
By Prarthana PrakashDecember 6, 2024
people drinking guinness beer
Lifestyle
Diageo is capping Guinness supply for the festive season in the U.K. because it’s become too popular
By Prarthana PrakashDecember 5, 2024
Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
Features
Tony’s Chocolonely is one of the fastest growing chocolatiers. But its boss says selling chocolate isn’t the main goal—shaking up the cocoa industry is
By Prarthana PrakashDecember 4, 2024
people walking on Milan street
Politics
Italy’s tax system is so out of whack that the wealthiest 7% benefit from lesser tax compared with its lowest earners
By Prarthana PrakashDecember 3, 2024
hein schumacher
Retail
Unilever wants to sell brands worth €1 billion in sales collectively to trim the fat, reports say
By Prarthana PrakashDecember 2, 2024
woman smelling food from a caserole
Lifestyle
People will do anything to get away from ultra-processed foods—from ‘no recipe recipes’ to making anything edible from scratch
By Prarthana PrakashNovember 29, 2024
1...
  • 7
  • 8
  • 9
  • 10
  • 11
...54
Most Popular
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of livingplaceholder alt text
By Preston ForeJuly 4, 2026
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggsplaceholder alt text
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998placeholder alt text
By Nick LichtenbergJuly 3, 2026
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.