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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

British Airways CEO Sean Doyle.
Tech
British Airways used AI to cut flight delays, but long waits still outpace pre-pandemic levels
By Prarthana PrakashMay 13, 2025
Stefan Hoops
Politics
Trump fight has forced Europe out of its ‘complacent, lethargic’ ways, $1 trillion asset manager says
By Prarthana PrakashMay 12, 2025
US singer Ariana Grande (L) and Nigerian-British actor Cynthia Erivo (R) pose on a carpet
Politics
‘Hollywood is back’, Cannes boss declares—but Trump’s movie tariffs could devastate Europe’s film industry
By Prarthana PrakashMay 9, 2025
peter vanham and robyn scott sitting at a panel
Conferences
‘That’s a disaster’: Only 17% of government leaders have plans to improve their AI skills
By Prarthana PrakashMay 7, 2025
Ikea opened its Oxford Street store in London.
Retail
Ikea’s new central London store has learned from ‘a lot of mistakes’ over 7 years—but it’s confident its inner-city debut will click with shoppers
By Prarthana PrakashMay 1, 2025
Tom Okman
Tech
From bootstrapped to billions: How Nord spent ‘hundreds of millions’ minting VPN customers to become Lithuania’s tech darling
By Prarthana PrakashApril 30, 2025
various iconic items from Ikea come out of the famous blue bag
Leadership
How Ikea rewrote the rules with inflation-defying prices and one of the world’s most popular publications
By Prarthana PrakashApril 30, 2025
James Dyson
Success
James Dyson, one of U.K.’s most celebrated business tycoons, thinks experienced hires are overrated
By Prarthana PrakashApril 28, 2025
A customer selects a packet of Dove soap at a grocery store
Retail
Price hikes help Unilever and Nestlé beat analyst estimates—but tariffs could push consumers to their limits
By Prarthana PrakashApril 24, 2025
Bernard Arnault and Donald Trump pictured in 2017.
Politics
Europe’s richest man Bernard Arnault slammed the EU for failing U.S. negotiations—but von der Leyen says countries are ‘lining up to work with us’
By Prarthana PrakashApril 22, 2025
Presentation to the public of a rare Hermès bag
Finance
Hermès confirms plans to hike prices on its $10,000 bags in response to U.S. tariffs
By Prarthana PrakashApril 17, 2025
President Donald Trump in the White House earlier this week.
Lifestyle
Trump has unwittingly set off a brain drain of ‘intellectual refugees’ as U.S. applicants to U.K. jobs spike
By Prarthana PrakashApril 16, 2025
a person looking stressed
Success
‘I haven’t seen sunlight in 3 months’: American law firm trainees in London endure 13-hour days for eye-watering six-figure starting salaries
By Prarthana PrakashApril 16, 2025
Karin Teigl seen wearing Loewe blue sunglasses, Louis Vuitton dark blue denim logo print pattern jacket, gold / silver jewelry, Saint Laurent black cotton shirt, Zara black fabric long skirt, Louis Vuitton black / white leather loafer, Hermès light green leather Kelly bag with a
Retail
Hermès leapfrogs LVMH to become Europe’s most valuable luxury company after the Louis Vuitton owner reported downbeat results
By Prarthana PrakashApril 15, 2025
LVMH Chairman and CEO Bernard Arnault
Retail
LVMH sales slip 3% as luxury shoppers come face-to-face with tariff uncertainty
By Prarthana PrakashApril 14, 2025
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