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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

A person walking past Pret A Manger in London.
Retail
Europe’s next big IPO is a €1.5-billion Spanish family business that makes the bread for Starbucks and Pret A Manger
By Prarthana PrakashOctober 7, 2024
Stelios Haji-Ioannou, founder of EasyJet
Finance
EasyJet’s founder demands other companies remove ‘easy’ from their name
By AFP and Prarthana PrakashSeptember 27, 2024
Pedestrians walk past a Moncler SpA store
Retail
LVMH invests in maker of $2,000 TikTok-viral ski jacket
By Prarthana PrakashSeptember 27, 2024
bernard arnault
Success
Bernard Arnault bumped back to the world’s fourth richest man—thanks to China’s multibillion-dollar stimulus
By Prarthana PrakashSeptember 26, 2024
Bernard Arnault
Leadership
Bernard Arnault sent a memo banning LVMH staff from talking to certain news outlets, sparking backlash among French journalists—including from publications he owns
By Prarthana PrakashSeptember 25, 2024
julian dunkerton
Retail
Shein’s U.K. IPO hangs in the balance as retailers protest tax practices
By Prarthana PrakashSeptember 24, 2024
people walking on a bridge in Berlin with the Germany flag at the back
Politics
Germany can’t get its hands on important economic indicators because of a tech update that’s been in the works for 5 years
By Prarthana PrakashSeptember 23, 2024
Person making the kebab
Lifestyle
Turkey wants to protect döner kebabs as its own. But Germany’s $2.6 billion kebab industry has a bone to pick with it
By Prarthana PrakashSeptember 23, 2024
A demonstrator wearing a cap with Volkswagen's logo, seen in a protest in Brussels, Belgium.
Finance
Volkswagen, Germany’s largest private employer, could cut over 15,000 jobs with plant closures—and there’s no plan B, Jefferies says
By Prarthana PrakashSeptember 17, 2024
A passenger cruise ship Vista arrives at the port of Marseille
Environment
The Hague bans ads for petrol cars and cruise ships that boost ‘the Godfathers of climate chaos’
By Prarthana PrakashSeptember 16, 2024
A girl plays in a fountain at Syntagma square
Politics
Greece spends €1 billion a year on pro-child policies as dwindling birth rates create new headaches for the country
By Prarthana PrakashSeptember 16, 2024
A group of young men sing karaoke at Coates Wine Bar in London
Finance
London’s largest insurance market, famed for its male-dominated culture of alcohol and drugs, finally cracks down on drinking at work
By Prarthana PrakashSeptember 13, 2024
Boy plays the shooter video game Call of Duty
Lifestyle
European video gaming majors Supercell and Ubisoft accused of designing games that ‘trick’ gamers into spending more money
By Prarthana PrakashSeptember 12, 2024
Cheerful students using phone sitting on outdoor stairs
Lifestyle
Gen Z’s new TikTok news habit widens the generational gap with TV-loving boomers
By Prarthana PrakashSeptember 12, 2024
Shoppers in a Zara store in Kyiv, Ukraine.
Retail
Zara parent Inditex sees retail profits surge to €2.8 billion as its new collection lures more shoppers
By Prarthana Prakash and AFPSeptember 11, 2024
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