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Photo of Prarthana Prakash
Prarthana Prakash
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Prarthana Prakash was a Europe business reporter at Fortune.

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Features
Shell slips from the Fortune 500 Europe list’s top spot, lending its crown to troubled Volkswagen
By Prarthana PrakashOctober 22, 2024
a collage of 3 leaders
Leadership
Why international experience is the secret to becoming a CEO on the Fortune 500 Europe
By Prarthana PrakashOctober 22, 2024
a row of beach beds lying right near a water body
Lifestyle
European overtourism anger spreads to Greece as protests loom over higher pay demands
By Prarthana PrakashOctober 22, 2024
Wolfgang Ischinger speaking at a conference.
Tech
Europe’s tech lag is the ‘single biggest long-term challenge’ for EU security, top German diplomat warns
By Prarthana PrakashOctober 21, 2024
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Retail
LVMH earnings were a bloodbath. But its CFO is convinced becoming more affordable isn’t the answer
By Prarthana PrakashOctober 18, 2024
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Retail
Nestlé cuts sales outlook in a ‘very painful reset’ and overhauls top leadership
By Prarthana Prakash and AFPOctober 17, 2024
PERSON MAKING A CARD PAYMENT
Tech
Exclusive: Cofounder of $50 billion European fintech giant Adyen raises funding for an employee-owned payments company
By Prarthana PrakashOctober 15, 2024
bernard arnault
Success
Bernard Arnault’s email address was accidentally leaked by the U.K. government on the eve of its make-or-break investment summit
By Prarthana PrakashOctober 14, 2024
passengers boarding a Ryanair flight
Lifestyle
Ryanair is retaliating against Germany’s tax hikes by slashing routes and cutting 1.8 million seats
By Prarthana PrakashOctober 11, 2024
woman looking worried
Success
Britain’s workforce faces the crisis of its life as productivity has fallen to Victorian-era lows and youth worklessness spikes
By Prarthana PrakashOctober 10, 2024
people walking in and out of an Ikea store
Retail
Ikea’s revenue hit as it spent €2 billion slashing prices. Here’s how it plans to lure more customers to its furniture and meatballs
By Prarthana PrakashOctober 10, 2024
A line judge calls out during the Men's Singles Quarter Final
Tech
Wimbledon will evict line judges from its tennis matches after 147 years—and turn to AI instead
By Prarthana PrakashOctober 9, 2024
bernard Arnault
Success
Bernard Arnault loses $13 billion in a single day as China’s uncertain recovery undermines billionaire’s wealth
By Prarthana PrakashOctober 9, 2024
people walking past an M&M store
Finance
The U.K. arm of M&M’s and Snickers‘ parent company grew profits by almost 100% last year, cementing the reign of snacks in a cost-conscious market
By Prarthana PrakashOctober 9, 2024
passengers getting off an airplane
Success
A London airport built to serve corporate jet-setters is having an identity crisis as WFH slashes business travel
By Prarthana PrakashOctober 8, 2024
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Most Popular
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggsplaceholder alt text
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of livingplaceholder alt text
By Preston ForeJuly 4, 2026
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998placeholder alt text
By Nick LichtenbergJuly 3, 2026
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