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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

People wait on line at an airport gate to board the plane
RetailAmerican Airlines is testing a new system to humiliate ‘gate lice,’ the people who try to board planes before their seating group is called
By Sasha RogelbergOctober 24, 2024
Donald Trump clasps his hands together standing in front of a crowd and large American flag.
PoliticsDonald Trump’s flip-flopping on early voting isn’t the only reason Republicans are flocking to the polls, election expert says
By Sasha RogelbergOctober 24, 2024
A woman sits at a long table on her computer.
SuccessRemote workers are taking $10,000 incentives to move to Tulsa—and helping to solve its brain drain
By Sasha RogelbergOctober 23, 2024
A striking worker holds a picket sign.
FinanceBoeing’s new CEO says the company will be ‘iconic’ again—even after losing more than $6 billion last quarter
By Sasha RogelbergOctober 23, 2024
Photo of MrBeast, a.k.a. Jimmy Donaldson
RetailMrBeast’s Lunchables knockoff is already getting customer complaints of mold just one month after launch
By Sasha RogelbergOctober 22, 2024
A man walks down the stairs lite up with a "ByteDance" sign above it.
TechThe company that owns TikTok just fired an intern who ‘maliciously interfered’ with its AI—and caused $10 million in damages
By Sasha RogelbergOctober 21, 2024
A Starbucks barista stands with a furrowed brow behind the cash register.
RetailStarbucks order taking forever? Don’t blame the barista
By Sasha RogelbergOctober 18, 2024
A man blows into a whistle and holds up an "ON STRIKE" sign.
FinanceBoeing delivered just one 737 plane this month—yes, a single plane—as manufacturing remains at a standstill
By Sasha RogelbergOctober 15, 2024
Dara Khosrowshahi smile with his hands clasped in front of him.
TechUber and Lyft are the big winners from Tesla’s underwhelming Cybercab reveal
By Sasha RogelbergOctober 11, 2024
A McDonald's employee pours a basket of fries into a metal vat.
RetailMcDonald’s largest french fry maker lays off hundreds as Americans turn away from fries
By Sasha RogelbergOctober 9, 2024
A woman in an apron works through stitching together a pile of camo hats.
RetailThere’s already one clear election winner: The company making hats for every major candidate
By Sasha RogelbergOctober 3, 2024
Elon Musk stands with a microphone in front of a lit up Tesla.
SuccessGerman Tesla managers are visiting the homes of sick workers to ‘appeal to the employees’ work ethic,’ factory boss says
By Sasha RogelbergSeptember 30, 2024
A young teenager sits on the floor near a row of lockers with his backpack next to him
LifestyleGen Alpha is stealing zipper pulls from Nike backpacks to resell them to victims at hiked-up prices
By Sasha RogelbergSeptember 27, 2024
An older man sits in front of a computer with his head in his hand.
SuccessFearing Gen Z is keeping them out of tech jobs, older workers are filing age complaints in droves
By Sasha RogelbergSeptember 26, 2024
MrBeast's Jimmy Donaldson wears a Buccaneers jersey in front of a red background.
SuccessYoutube’s MrBeast looks for ‘obsessed’ employees to help run his $700 million company, per leaked handbook
By Sasha RogelbergSeptember 26, 2024
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