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Photo of Sasha Rogelberg
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Photo of Sasha Rogelberg
Sasha Rogelberg
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Sasha Rogelberg is a reporter and former editorial fellow on the news desk at Fortune, covering retail and the intersection of business and popular culture. Before becoming a journalist, Sasha graduated with a degree in psychology from Bryn Mawr College and was a research assistant at the University of Pennsylvania studying nicotine addiction and tobacco product marketing. If you have a tip, you can reach Sasha on Signal: @sashrogel13.

A girl holds an tablet in front of her face.
North AmericaStop blaming immigration for low U.S. reading scores, top psychologist says. The problem is actually devices giving easy access to social media
By Sasha RogelbergMay 31, 2026
A woman in a dark blazer speaks in front of a table of people.
Success‘Don’t be yourself’ in the workplace, actually, Columbia professor says. Here’s why authenticity is ‘overrated’
By Sasha RogelbergMay 30, 2026
A barista wearing a green apron stands behind the bar and pours a drink into a cup
RetailStarbucks quietly retired its AI agent just months after deployment after it miscounted coffee shop inventories and slowed down baristas
By Sasha RogelbergMay 28, 2026
A man looks at this laptop and frowns, with both hands on the side of his head.
Future of WorkAdding AI ’employees’ is backfiring by creating new office scapegoats and making human workers sloppier and lazier
By Sasha RogelbergMay 28, 2026
Sam Altman, wearing a suit, speaks in front of a dark red background.
AISam Altman and Dario Amodei are both walking back their AI jobs apocalypse prophecies as they eye blockbuster IPOs
By Sasha RogelbergMay 26, 2026
Dara Khosrowshahi speaks on stage and holds his palms in front of him, pressed together.
LifestyleUber CEO says rideshare ‘freed up’ his son from having to get a driver’s license—and he’s one of many Gen Zers who aren’t willing to drive
By Sasha RogelbergMay 24, 2026
A construction worker wearing a yellow helmet wipes his nose with his hand.
North AmericaAmerica is suffering a shortage of construction workers and sabotaging its ability to fill vacancies by wiping out the industry’s immigrant backbone
By Sasha RogelbergMay 23, 2026
James Daunt sits in a booksop, gesturing with both hands and smiling.
AIBarnes & Noble CEO clarifies the bookseller’s stance on AI-written books after refusing to ban them: ‘This is a straightforward rejection of AI books’
By Sasha RogelbergMay 22, 2026
Elon Musk puts one hand to his chin and he looks up. He is in front of a blue "World Economic Forum" background.
Investing‘SpaceX is his new baby at the expense of Tesla’: Elon Musk’s IPO could be bad news for his EV maker, investors warns
By Sasha RogelbergMay 21, 2026
Hiba Mona Anver, wearing a black and white striped dress, gestures with her hands as she speaks onstage.
North America80% of companies have an immigrant in a top leadership role—Trump’s visa crackdown is forcing them to make a ‘plan C,’ warns immigration expert
By Sasha RogelbergMay 20, 2026
A Pizza Hut workers prepares an order for delivery.
LawPizza Hut franchisee claims $100 million losses from ‘cascading operational breakdowns’ in AI adoption gone wrong
By Sasha RogelbergMay 19, 2026
College graduates sitting at commencement yell.
AICollege students are booing commencement speakers celebrating AI, but the wave of hate hasn’t stopped them from using it to cheat on their exams
By Sasha RogelbergMay 19, 2026
A man with a headset sits at a desk in a call center.
EconomyThe AI boom hasn’t stopped U.S. companies from hiring cheap offshore labor, and overseas call center employment is still skyrocketing
By Sasha RogelbergMay 17, 2026
A man stands looking out over his front porch where a sign reads, "No data centers."
EnvironmentStartups are installing tiny data centers in people’s homes to reduce strain on the beleaguered electrical grid
By Sasha RogelbergMay 15, 2026
Peter Thiel, wearing a white shirt and in front of a red background, holds up a dollar bill.
EnergyPeter Thiel is leading investment in an ocean data center powered by waves—and the startup is reportedly worth $1 billion
By Sasha RogelbergMay 14, 2026
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