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Indrani Sen

Stay informed with Indrani Sen’s coverage and analysis.

Newsletters
By Indrani SenJune 16, 2024
Sriracha
FeaturesWith Huy Fong’s iconic sriracha, a Vietnamese refugee created a new American consumer category—then lost it to Tabasco
By Indrani SenFebruary 11, 2024
Huy Fong Foods Sriracha bottle melted with sauce seeping out.
MagazineWhat really caused the sriracha shortage? 2 friends and the epic breakup that left millions without their favorite hot sauce
By Indrani SenJanuary 30, 2024
Five Nights at Freddy's
Features‘The killer has struck again’: How Jason Blum outsmarted Hollywood with his $130 million smash ‘Five Nights at Freddy’s’
By Indrani SenOctober 30, 2023
If you want to encourage creativity, don’t brainstorm. There’s a better way to come up with good ideas
SuccessIf you want to encourage creativity, don’t brainstorm. There’s a better way to come up with good ideas
By Indrani SenJuly 11, 2023
Who is Caroline Ellison? 9 associates’ impressions of the FTX-linked Alameda CEO
NewslettersWho is Caroline Ellison? 9 associates’ impressions of the FTX-linked Alameda CEO
By Indrani Sen and Kinsey CrowleyJune 2, 2023
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Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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