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Brendan Cosgrove

Stay informed with Brendan Cosgrove’s coverage and analysis.

Rich-kid summer camp now runs up to $17,000—and comes with 15 tennis courts, podcasting classes, and parents who bring the housekeeper
Travel & LeisureRich-kid summer camp now runs up to $17,000—and comes with 15 tennis courts, podcasting classes, and parents who bring the housekeeper
By Brendan Cosgrove and Morning BrewJune 15, 2026
India’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
AsiaIndia’s Gen Z turned Diet Coke into a status symbol. A can shortage just made it a luxury
By Brendan Cosgrove and Morning BrewMay 11, 2026
Amazon is experimenting at Whole Foods by selling mainstream brands like Pepsi, Kraft, and Chips Ahoy—and some will be hand-delivered by robots
Big TechAmazon is experimenting at Whole Foods by selling mainstream brands like Pepsi, Kraft, and Chips Ahoy—and some will be hand-delivered by robots
By Brendan Cosgrove and Morning BrewNovember 3, 2025
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Success
Elon Musk on MacKenzie Scott giving away $26 billion of her fortune: 'Sadly,' it makes the world a worse placeplaceholder alt text
By Sydney LakeJune 29, 2026
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last yearplaceholder alt text
By Sydney LakeJune 25, 2026
Success
Philanthropy leader at Warren Buffett and Bill Gates’ Giving Pledge says children of billionaires are pushing them to give their wealth away fasterplaceholder alt text
By Preston ForeJune 27, 2026
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