The Consumer Electronics Show cannot say it wasn’t warned.
A wave of companies, including semiconductor giant Intel, are scrapping plans to send their top executives to the annual CES trade show, held the first week of January in Las Vegas. Exclusive to industry professionals only, the annual gathering is normally a mecca where all corners of the global tech industry gather to network and cross-pollinate.
Yet a growing number of manufacturers planning to reveal their latest innovations are opting now for digital-only premieres carried live via webcast due to the risk the CES could become a super-spreader event for Omicron.
In an effort to stanch the hemorrhage of companies backing out, show organizer Consumer Technology Association took to LinkedIn to defend its decision to hold the CES for the first time in person since January 2020.
“Gathering in person helps us to build relationships, discover and learn new things and communicate better,“ CTA President Gary Shapiro wrote, arguing life must go on irrespective of the pandemic.
#CES2022 will take place January 5-8 in Las Vegas and digitally around the globe. With innovation more important than ever, here's why I think it's so critical we move ahead – with precautions: https://t.co/zMv0A5jRj5
— Gary Shapiro (@GaryShapiro) December 22, 2021
#CES2022 will take place January 5-8 in Las Vegas and digitally around the globe. With innovation more important than ever, here's why I think it's so critical we move ahead – with precautions: https://t.co/zMv0A5jRj5
He pointed to the recent news that the highly contagious Omicron strain appears to be less severe than Delta, and argued the CES was a critical venue for smaller businesses looking to grow.
“While media has focused on a few dozen cancellations, CES has seen overall growth in exhibitor numbers in the past month. In fact, over 60 companies have signed on to exhibit since Friday,” posted Shapiro, who has said he expects half as many people as normal to walk through the convention center doors.
On Twitter, the CTA acknowledged the lower attendance, even spinning it as a positive by saying it would assist together with its health measures to contribute to a safer “socially distanced but worthwhile and productive” event.
Despite the assurance, a number of heavy-hitters have pulled out of the CES, or have dramatically scaled back their presence in the desert city to avoid taking any unnecessary risks. Here are the big names:
Amazon
The e-commerce giant is a no show. This week, it said it would no longer maintain an on-site presence, citing the health and safety of its employees as its top priority.
The search engine and cloud computing firm will eschew a physical presence in Las Vegas. Instead, it announced in somewhat oblique terms, it plans to work with the CTA and its partners “to identify and support virtual opportunities” given the health risks, a spokesperson told tech site CNET on Thursday.
We built an amazing experience for CES but this was the right call. You can't beat the Android ecosystem for choice and we've been hard at work creating some magical experiences across 📱⌚ 📺 🚗 💻🎧🔑. Lots of great news to share in 2022. Stay tuned! https://t.co/0sLIxxT4bW
— Hiroshi Lockheimer (@lockheimer) December 23, 2021
We built an amazing experience for CES but this was the right call. You can't beat the Android ecosystem for choice and we've been hard at work creating some magical experiences across 📱⌚ 📺 🚗 💻🎧🔑. Lots of great news to share in 2022. Stay tuned! https://t.co/0sLIxxT4bW
Meta
Facebook parent Meta wants to revolutionize the metaverse, a virtual environment for people to meet socially with the help of products like its Oculus Quest VR headset. Now it has the chance: it won’t be attending the CES either.
Intel
The U.S. chipmaker and its self-driving unit Mobileye said its plans to move to a digital-first live experience, with minimal on-site staff after consulting with health officials.
T-Mobile USA
The largest 5G network provider in the country won’t be attending either, but said it would honor its agreement to sponsor the CES.
I’m sorry we’ll miss seeing everyone at CES this year, but we are prioritizing the safety of our team and other attendees.
— Mike Sievert (@MikeSievert) December 22, 2021
Our statement here: https://t.co/WAIkFYMzc7
I’m sorry we’ll miss seeing everyone at CES this year, but we are prioritizing the safety of our team and other attendees.
Our statement here: https://t.co/WAIkFYMzc7
AT&T
The rival carrier chose to follow T-Mobile only a day later, dropping its plans to attend the show in person as well.
The messaging platform popular with Tesla and SpaceX CEO Elon Musk also reportedly won’t be attending (although you wouldn’t know it from its own Twitter feed!)
TikTok
ByteDance’s viral social media app that really sparked the trend for user-generated content will also bow out, according to multiple media reports.
Lenovo
The Chinese manufacturer of ThinkPad line of laptops said it would suspend all on-site activity in Las Vegas.
CES UPDATE: After closely monitoring the current trends surrounding COVID, it is in the best interest of the health and safety of our employees, customers, partners, and our communities to suspend all on-site activity in Las Vegas.
— Lenovo Stories & News (@LenovoNews) December 23, 2021
CES UPDATE: After closely monitoring the current trends surrounding COVID, it is in the best interest of the health and safety of our employees, customers, partners, and our communities to suspend all on-site activity in Las Vegas.
General Motors
General Motors CEO Mary Barra bailed on plans to head to Las Vegas, where she was scheduled to present the new, all-electric Chevrolet Silverado, a pickup truck set to compete with the Rivian R1T, Ford F-150 Lightning and Tesla Cybertruck.
Waymo
Alphabet’s self-driving car subsidiary Waymo will not be sending anyone, citing the quickly rising infection rates. It still hopes to participate virtualy, in part because its female co-CEO, Tekedra Mawakana, plans to speak on equality.
The safety and wellbeing of our team is our top priority, so based on quickly evolving COVID infection rates, Waymo has made the tough decision not to participate in person at CES’22. We are aiming to still virtually participate in some CES-related events https://t.co/2BBmwYeQWk
— Waymo (@Waymo) December 23, 2021
The safety and wellbeing of our team is our top priority, so based on quickly evolving COVID infection rates, Waymo has made the tough decision not to participate in person at CES’22. We are aiming to still virtually participate in some CES-related events https://t.co/2BBmwYeQWk
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