Independent essays and ideasAboutContactEuropean Edition
Tech

Apple debuts AirTag to help people find their lost keys

Apple debuted AirTag to help people find their keys during the company's Spring Loaded event.

Apple headquarters, in Cupertino, Calif.

Our mission to make business better is fueled by readers like you. To enjoy unlimited access to our journalism, subscribe today.

Apple debuted a new accessory, dubbed the AirTag, that people can use to locate their lost keys or most anything else.

The iPhone maker announced the AirTag, which costs $29, on Tuesday during the company’s “Spring Loaded” online event. A pack of four will cost $99.

The AirTag resembles a small steel button that people can attach to their car keys, wallets, or luggage. You can choose to decorate your AirTag with emoji like a star or a smiley face sticking out its tongue.

The device works with Apple’s Find My app, the same app that people use to locate their iPhones.

Apple announces #AirTag with precision location. This could be a game changer more than just the tag itself.#AppleEvent pic.twitter.com/egJVPyHX0X

— Tim Crawford (@tcrawford) April 20, 2021

Apple announces #AirTag with precision location. This could be a game changer more than just the tag itself.#AppleEvent pic.twitter.com/egJVPyHX0X

The AirTag works with Apple’s Siri so people can ask the voice-activated digital assistant to help them find their tags by triggering the AirTag to beep.

Apple said that the AirTag doesn’t store any location data within itself, and any data transmitted via the Find My app is encrypted, or scrambled, to protect people’s privacy.

“AirTag is designed to find items, not people,” said Carolyn Wolfman-Estrada, an Apple engineering program manager.

Apple also debuted AirTag accessories, including a leather key ring that costs $35 and is available in brown or blue.

People will be able to preorder the AirTag on April 25, and it will be available on April 30.