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Voya Financial CEO: 5 Easy Ways to Save for Retirement

It's never too late to start.

NEW YORK, NY - OCTOBER 23: Voya Financial Chairman and CEO Rodney O. Martin Jr. rings the NYSE Closing Bell® to highlight the Voya Born to Save program and celebrate the consumer launch of the Voya brand at The New York Stock Exchange on October 23rd, 2014 in New York City. Through the Voya Born to Save program, every baby born in the United States on October 20, 2014 is eligible to receive a $500 mutual fund investment from Voya Financial as a head start on their future retirement savings. (Photo by Josh Kuckens/NYSE)

Saving money is hard. And most Americans are not saving enough for retirement.

Fortune’s Susie Gharib asked Rodney Martin, CEO of Voya Financial, for some of the most important ways to save money for those so-called “golden years”. Martin encourages Voya’s 13 million customers to follow his tips. The financial giant, with $11 billion in revenues, is in the business of helping those clients save for retirement.

Here are five tips Martin says should make retirement savings a little less painful.

  1. Create a plan and have a vision for your future
  2. Have a budget
  3. Take advantage of available savings boosters
  4. Plan and prepare for the unexpected
  5. Be selfish

Martin says starting early is important and puts you in a better position later on. What our experience is, when people jump in like a lot of other activities in life, it’s going to get easier,” he says. “They’re going to see results even incrementally. And it’s going to lead to a better outcome.”