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Watch This Coke Ad With a Box of Kleenex

Coke hit it out of the park this year with its holiday ad showing real people using customized Coke bottles for life events.

In one part of the Coke ad, a man proposes to his girlfriend

It’s the holidays, which means that America’s biggest brands are rolling out their annual commercials designed to tug at your heartstrings.

Coke hit it out of the park this year with an ad showing real people using customized Coke bottles with “names” on them to make announcements and facilitate other happy life events.

The ad includes tried and true stories—a soldier coming home to his father, a man proposing to his girlfriend, a man and his wife telling his family they’re having a baby. There’s also a young man who was adopted meeting his biological father, which is particularly sniffle-inducing.

https://youtu.be/e7dLd7dYQ8Y

Go ahead and cry. It’s okay.