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Apple halts iPhone 6S pre-orders

A message on Apple.com urges customers to come back Saturday or get in line.

Apple Inc. To Unveil iPhone 6S And Apple TV

If you try to preorder an iPhone 6S or 6S Plus, reports The Loop’s Dave Mark, you’ll be greeted with this message:

It’s not that the phone is “sold-out,” as Mark suggests. It’s more likely that there were a finite number of reservation slots, and those have been filled.

See also: Apple iPhone 6S pre-orders up more than 30% at T-Mobile

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple (AAPL) coverage at fortune.com/ped or subscribe via his RSS feed.