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Watch Apple’s gorgeous new fan-made ads

New Apple Shot on iPhone 6 footage blurs the line between professional and amateur cinematography.

Verizon Store Stocks Shelves With New Apple iPhone 6

Apple has expanded its “Shot on iPhone 6” campaign to include amateur cinematographers, curating a new collection of videos that capture crashing waves, lady bugs, and the Chicago L train in stunning high-definition.

The footage posted to Apple’s image gallery showcases the smartphone’s iSight camera, which can capture slow-motion or time-lapse videos in 1080p HD at 60 frames per second. Throw in a sense for framing and composition, like the users here, and some videos could easily be mistaken for professional-grade footage.

https://youtu.be/5iVXyPHDPB4

https://youtu.be/6DOmgey5-4w

https://youtu.be/Ub3KngBv0E4