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An Apple ad for the Oscars

“Every scene is a lesson. Every shot is a school. Let the learning continue.” — Martin Scorsese

This one worked for me. Their Grammy ad, Make Music with iPad, not so much.

[youtube=http://youtu.be/-LVf4wA9qX4]

Follow Philip Elmer-DeWitt on Twitter at @philiped. Read his Apple AAPL coverage at fortune.com/ped or subscribe via his RSS feed.