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Leadership

The worst (and best) company name changes

A name change can sometimes cause a company more trouble than it's worth.

Research In Motion to BlackBerry (2013)

Blackwater to Xe Services to Academi (2009, 2011)

Apple Computer To Apple (2007)

Philip Morris to Altria (2003)

Andersen Consulting To Accenture (2001)

BackRub to Google (1997)

Datsun to Nissan (1981)