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Finance

Pre-Marketing: David Petraeus to private equity?

* William Cohan: The big short war

* Deal general? KKR in talks with David Petraeus

* Thin-skinned: Facebook rejects ad critical of Zuck’s PAC

* Risk adjustment: Fed weighs tighter cap on bank leverage

* Morning Call: U.S. futures up, Europe falls and Japan keeps sliding.

* China slowdown: Manufacturing data down

* SpaceX takes hit: NASA chooses Russian agency

* Katie Roof: Celebs lend star power to venture deals

* Uber CEO: No, we’re not raising money now

* Deepak Malhotra: How to negotiate with VCs

* Evelyn Rusli: What to expect from Facebook’s earnings

* Fred Wilson: We didn’t know what we had in TheStreet.com

* Infrastructure: New Zealand prepares for privatizations, Round 2

* Get Term Sheet: Sign up for our daily email on deals & dealmakers

* Victory speech: Former private equity exec wins U.S. Senate primary