A couple hundred dollars less than Apple charges, according to a new consumer survey
Gene Munster’s team at Piper Jaffray recently ran a small survey of 65 consumers who don’t presently own tablet computers. They were shown a pair of competing devices — a $629 Apple’s (AAPL) iPad 3G and a $599 Samsung Galaxy Tab running Google’s (GOOG) Android OS — and asked not just which one they preferred (the iPad won that bake-off 85% to 15%) but what they thought a reasonable price for each would be. That’s where it got interesting. In a note to clients issued Thursday, Munster reports that his sample group thought the iPad was worth about $417 — $212 (34%) less than its suggested retail price. The Galaxy Tab, by comparison, was worth about $283 — $316 (53%) below its retail price. Apple can take some comfort in the fact that although this model iPad costs $30 more than a comparable Galaxy Tab, its perceived value was $134 higher. But the truth is, these consumers didn’t think either tablet was worth its sticker price. Below: Piper Jaffray provides a bit more detail about the survey. In response to a request for more information about how the survey was conducted, Piper Jaffray’s Andrew Murphy responds: The respondents were chosen randomly on their way in/out of a large To be clear, it was a small survey, which is why we wanted to be The respondents were chosen randomly on their way in/out of a large To be clear, it was a small survey, which is why we wanted to be [Follow Philip Elmer-DeWitt on Twitter @philiped]
This one is a little hard to follow, so you might want to mute your TV for a minute.
national retail chain. After spending time with each device, they were
asked which they’d prefer and what a reasonable price for each would be.
transparent about that, and we mention that in the first sentence.
national retail chain. After spending time with each device, they were
asked which they’d prefer and what a reasonable price for each would be.
transparent about that, and we mention that in the first sentence.