• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds

1

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

2

Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998

3

Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
dementia

How a ‘brain coach’ might help you beat the odds of developing dementia

By
Alexa Mikhail
Alexa Mikhail
Senior Reporter, Fortune Well
Down Arrow Button Icon
By
Alexa Mikhail
Alexa Mikhail
Senior Reporter, Fortune Well
Down Arrow Button Icon
November 30, 2023, 5:00 AM ET
A health coach can help strengthen older adults' cognitive function and may reduce their risk of dementia, a new study suggests.
A health coach can help strengthen older adults' cognitive function and may reduce their risk of dementia, a new study suggests. NoSystem images via Getty
Add Fortune on Google for similar content.

There’s the personal trainer for fitness, the life coach for finding purpose, and the menopause coach for managing the onset of symptoms. Now, research suggests older adults may benefit from another personalized motivator: A brain-boosting coach. 

Recommended Video

A new study found older adults with a personalized health coach improved their cognitive function 74% more after two years compared to those who did not have a coach. The study, published this week in JAMA Internal Medicine, collected data from 172 participants between 2018 and 2022, all of whom had at least two of eight risk factors for dementia—such as high blood pressure, diabetes, hypertension, or physical inactivity. Half of the cohort met with a coach every few months to examine their risk factors and change their habits accordingly. Researchers distributed a standard informational packet on dementia risk and reduction to the other half.  

Dr. Kristine Yaffe, lead author on the study, vice chair of research in psychiatry at UCSF, and professor at UCSF Weill Institute for Neurosciences, says Alzheimer’s and related dementia interventions should not be one-size-fits-all. 

“For the first time, we assessed what risk factors people had and then asked what they wanted to focus on and how,” Yaffe tells Fortune. “Our idea was that that would be more motivating to produce behavior change.” New interventions tackling dementias like Alzheimer’s are welcomed as more than 6 million Americans live with the degenerative disease—a number estimated to approach 13 million by 2050. 

Participants in the trial initially discussed their risk factors with a health coach, who helped recommend goals, such as walking more steps or altering diet. After reaching the goal, the coach helped the individual strive toward the next, says Yaffe. Even during the pandemic, virtual coaching served older adults compared to the control group.

“We know that isolation from social distancing took a heavy toll on cognition, social lives, and mental and physical health in some older adults,” Dr. Eric Larson, co-author on the study and former vice president for research and health care intervention at Kaiser Permanente Washington, said in a press release. “But participants in the intervention group fared better cognitively and had fewer risk factors after the trial, during the pandemic, than they did before.”

This research comes on the heels of new developments in Alzheimer’s drugs. This summer, the FDA approved the first drug shown to moderately slow cognitive decline for early Alzheimer’s. 

Whether or not you develop dementia is not entirely in your hands, but lifestyle factors and encouragement to adhere to a routine can strengthen the brain and reduce the risk of cognitive decline. 

Lifestyle, routine, and brain strength 

The coach helps people put previous research about the brain benefits of lifestyle adjustments into action, from diet and exercise to stress management. 

  • Many studies found the Mediterranean diet—rich in whole, plant-based foods, fruits, and vegetables—is associated with better cognitive function as people age; Certain nutrient deficiencies correlate to a risk for Alzheimer’s. 
  • Loneliness, a factor often catalyzed by isolation, puts people at risk for chronic conditions: Social isolation puts people at a 50% increased risk of dementia, according to the U.S. Centers for Disease Control and Prevention (CDC).
  • And regular physical activity—especially focused on strength training and grip strength—keeps the brain strong into old age. 

Without widely accessible treatments for Alzheimer’s and dementia, Yaffe hopes this research incentivizes programs to implement personalized lifestyle plans for people as they age. 

“Hopefully this is a next step and we will need policy makers, insurers and clinicians to recommend this approach and make it accessible,” Yaffe says.

About the Author
By Alexa MikhailSenior Reporter, Fortune Well
LinkedIn iconTwitter icon

Alexa Mikhail is a former senior health and wellness reporter for Fortune Well, covering longevity, aging, caregiving, workplace wellness, and mental health.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in

‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
AsiaAI agents
‘Devin-kun’: Japan embraces agents as legacy code and a shrinking workforce create a perfect market for an AI software engineer 
By Nicholas GordonJuly 3, 2026
2 hours ago
‘It’s just his AI and my AI going back and forth’: The workplace phenomenon that’s undermining human relationships
Future of WorkWorkforce
‘It’s just his AI and my AI going back and forth’: The workplace phenomenon that’s undermining human relationships
By Jacqueline MunisJuly 3, 2026
8 hours ago
Chad Hurley and Steven Chen wearing suits
SuccessWealth
YouTube’s founders split over $650 million when they sold to Google in 2006—had they held out, they could have taken a slice of $550 billion
By Preston ForeJuly 3, 2026
8 hours ago
Photo: Paris, france
Environmentclimate change
Brutal heatwave in France is killing 2,000 people per week, undertakers are overwhelmed, and health agency says there’s worse to come
By John Leicester and The Associated PressJuly 3, 2026
8 hours ago
ds
CommentarySoftware
I argued with the father of open source for 2 years. Now the AI fight is the same — only bigger
By David SiegelJuly 3, 2026
10 hours ago
ashok
Commentary250 Years of Innovation
The greatest startup in history: What we can learn from America’s founders at today’s AI frontier
By Ashok N. SrivastavaJuly 3, 2026
10 hours ago

Most Popular

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
1 day ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
16 hours ago
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
Economy
Economists have found an answer to slowing cognitive decline: Avoid retiring early, study finds
By Sasha RogelbergJuly 2, 2026
1 day ago
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
Economy
On Wall Street, analysts increasingly don’t believe the U.S. government’s 'misleading' job numbers
By Jim EdwardsJuly 3, 2026
11 hours ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
1 day ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.