• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts

1

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts

2

Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it

3

Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
RetailRetail
Europe

Temu, Shein, and Amazon to be held liable by the EU for the dangerous and illegal products they sell, report says

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
February 3, 2025, 7:22 AM ET
person holding shein app
The EU is planning to take action against illegal products on Temu, Shein, and Amazon.Raul Ariano—Bloomberg/Getty Images
Add Fortune on Google for similar content.

The European Union plans to take action against illegal and dangerous products sold on retail marketplaces like Temu, Shein, and Amazon Marketplace.

New reforms would require these online marketplaces, which serve millions of customers in Europe, to disclose more information on EU-bound packages in order to better control and inspect them, the Financial Times reported Saturday, citing a draft proposal.

The amount of low-value packages imported by the EU has quadrupled to €4.6 billion worth, the overwhelming majority of which are from China, according to the document.

“The surging volume of products that are unsafe, counterfeit, or otherwise noncompliant leads to serious safety and health risks for consumers, has an unsustainable impact on the environment, and fuels unfair competition for legitimate businesses, with a significant impact on competitiveness in different sectors,” the proposal states.

Temu and Shein have been on the EU’s radar under the Digital Services Act (DSA), which aims to curb the sale of illegal and harmful products. Amazon is also listed as a “very large online platform” under this law. 

Last June, the European Commission demanded details on what the two Chinese-founded platforms are doing to address the issue. Both companies said they were cooperating with the EU. 

The bloc is also considering closing the tax loophole that benefits cheap fast-fashion retailers like Shein and Temu, allowing them to ship packages without import duties that apply to higher-value (over €150) packages. These changes come amid heightened concerns over the multibillion-dollar counterfeit goods industry.

So far, online marketplaces have been exempt from liability for goods sold on their platform by third-party vendors unless this is done deliberately or without promptly being detected.  

The new proposal would require shipments to undergo customs checks and assume a possible handling fee for each package, something that could significantly change the business model of these online marketplaces, which have relied on the ease of trade to drive prices down. 

Customs data from the 27 national authorities will be pooled to set up a new central EU customs authority (EUCA), the FT reported.

Marketplaces up against EU rules

While Singapore-headquartered Shein has been around for almost two decades, Temu is a relatively new player that’s quickly risen to fame (including at the Super Bowl two years ago). 

The platform, owned by PDD Holdings, has grown thanks to its ultracheap pricing on clothes, furniture, stationery, and more. Its cofounder Chen Lei admitted that it was facing stiff competition despite gathering fans and luring them away from well-known sites like eBay and Amazon.

In October, the EU started a probe against Temu over concerns that the platform wasn’t safe enough for its 90-million-plus monthly active users. Temu, which only launched in Europe last April, weeds out illegal products often, but they reappear, making it hard to stem the problem. 

Moreover, the platform’s design could be “potentially addictive” and harmful to users’ well-being, per the investigation.

“There is a real suspicion that not enough is done—not in an effective way—to really prevent the dissemination of illegal products,” an EU Commission official said, according to Wired.

A report by the Toy Industries of Europe (TIE) revealed that 80% of the toys it bought from 10 different marketplaces, including Amazon, Shein, and Temu, didn’t meet the EU’s safety standard. TIE proposed the EU recognize marketplaces as economic operators so they can be held legally accountable. 

Amazon and the EU declined to comment on the draft proposal, and representatives at Shein and Temu didn’t immediately return Fortune’s request for comment.

The Fortune 500 Innovation Forum will convene Fortune 500 executives, U.S. policy officials, top founders, and thought leaders to help define what’s next for the American economy, Nov. 16-17 in Detroit. Apply here.
About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Retail

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Retail

German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
AsiaAutos
German carmakers are suffering some of their worst declines ever in China as Q2 sales plunge 30%-41%
By Chan Ho-Him and The Associated PressJuly 11, 2026
3 hours ago
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
SuccessPublic relations
A 12-person PR firm represents De Niro, Pacino, and billion-dollar clients. Its founder says the secret is staying small
By Sydney LakeJuly 11, 2026
8 hours ago
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
Arts & EntertainmentWorld Cup
A $5 hair tie, a sold-out dress, cake and a fast-food order: How fans chase closeness to Erling Haaland, Taylor Swift and other celebrities
By Mia OsmonbekovJuly 11, 2026
10 hours ago
Raising Cane's counter with a goal soccer ball logo
RetailFood and drink
The Raising Cane’s co-CEO has seen those World Cup fans praising the chicken and sauce. He’s ‘pretty grateful’ to have ‘chicken fanatics’ worldwide
By Catherina GioinoJuly 10, 2026
1 day ago
Peter Cancro shakes oregano over an open sandwich.
RetailFood and drink
Jersey Mike’s $12 billion IPO filing reveals a $50 million payday for the founder’s stepson and a $41 million jet
By Sasha RogelbergJuly 9, 2026
2 days ago
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
2 days ago

Most Popular

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
1 day ago
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Current price of oil as of July 10, 2026
Personal Finance
Current price of oil as of July 10, 2026
By Joseph HostetlerJuly 10, 2026
1 day ago
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
Success
When Erling Haaland isn’t playing for Norway in the World Cup, he's investing in a chess championship and playing an animated Viking
By Emma BurleighJuly 10, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.