• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs

1

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI

2

Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living

3

Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
TechApple
Europe

Apple and Google received panicked letters from a Scottish council after their GPS kept sending vehicles down a flight of steps

Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
Ryan Hogg
By
Ryan Hogg
Ryan Hogg
Europe News Reporter
Down Arrow Button Icon
February 7, 2024, 7:21 AM ET
GPS updates road maps all the time, but some changes slip through the net.
GPS updates road maps all the time, but some changes slip through the net.Martin McMullen
Add Fortune on Google for similar content.

We’ve all had that moment where we realize we need to be wary of GPS. You track down a highly recommended restaurant on Google Maps only to find it moved locations a couple of weeks ago. Or you take an Apple Maps–approved shortcut straight into a dead end. On rare occasions, you might even find yourself unwittingly barreling down a flight of Edinburgh steps.

That last one might sound like hyperbole, but it’s an issue a surprising number of drivers in the capital of Scotland found themselves in over the past couple of months. 

The issue became widespread enough that the City of Edinburgh Council was forced to get in touch with Apple and Google to ask the tech giants to update their GPS, short for “global positioning system,” after out-of-date maps left multiple drivers stranded in a stairway beside a pub.

Drivers get a surprise

The council installed steps on the city’s Greenside Lane and blocked the road off from traffic as part of street design guidance that sought to make the street similar to others in the city, including those linking to the famous Royal Mile.

However, those updates weren’t reflected in Apple Maps or Google Maps, which continued to direct drivers down the path.

Reports began to emerge last month that the issue was leading to cars getting stuck on the steps beside the Theatre Royal Bar, with the Metro reporting that a Toyota Prius and SUV were known victims of the mix-up.  

Try going down Greenside Lane! [Clue: Don’t] pic.twitter.com/iwAQVEzK68

— Kiddy (@BellsdykeBairn) December 29, 2023

Amused residents have taken to social media to publicize a trend that was at risk of becoming endemic, and also appears to have affected heavy-duty transit vans and delivery vehicles.

One of those unfortunate people, an unnamed delivery driver, told BBC Scotland: “I was just following the satnav [satellite-based navigation]. I always remember I used to come down this way. I followed it and just got stuck.

“I had no idea there was a step there; I used to come down this way. I am a bit embarrassed about it.”

It's happened again! Greenside Lane this afternoon. . . .#Edinburgh pic.twitter.com/ziht7lpqhi

— Alan Wilson (@AlanWilson_SP) January 18, 2024

Letters to Google and Apple

In a paper published last week, the council said it had been made aware the change had led vehicles to careen into the steps.

A representative for the City of Edinburgh told Fortune that Google had updated its GPS to reflect that Greenside Lane was no longer suitable for cars, while Apple had been asked to make a correction. 

Fortune has approached Apple for comment.

An experiment carried out by Fortune using both Google Maps and Apple Maps shows drivers are no longer directed down Greenside Lane. A representative for Google confirmed to Fortune that it had updated its map as soon as it was made aware of the change.

While it waited to confirm the maps had been updated, the council installed a temporary barrier to prevent further accidents from happening.

Councillor Scott Arthur, the city’s transport and environment committee convener, said: “The footpath in this area is incredibly busy, so these incidents are really concerning.

“While we would expect drivers to use common sense in a situation like this, we are going to install temporary barriers this week to prevent it happening again.

“Satnav is an incredibly useful tool, but it’s no substitute for common sense. Cars and trucks don’t go down steps.”

Be wary of GPS

GPS, or as Brits call it, “satnav,” has improved by leaps and bounds since it was first popularized among consumers as an in-car attachment.

According to Google, the maps are updated constantly or, to quote its maps group: “literally, every second of every day!” The group appears to use a “Swiss cheese model” of risk management, where layered defenses minimize the possibility of a notable error occurring.

“We’re constantly collecting new information about the world, whether from satellite imagery and Street View cars, or Google Maps users and local business owners, and using that information to update the map.”

But smaller updates, including the placement of a few steps, are much harder for satellites to pick up on a map, and updates may slip through the net.

On this occasion, it seems Google’s and Apple’s various avenues for updating maps fell short in Edinburgh.

The accidents in Scotland’s capital, which didn’t lead to any reported injuries, offer a sobering reminder of the limits of modern-day technology, particularly as drivers begin to embrace autonomous driving. 

And the incident serves as a reminder: Next time you’re directed down a side street, make sure to double-check what’s really there.

About the Author
Ryan Hogg
By Ryan HoggEurope News Reporter

Ryan Hogg was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

katie
CommentaryData centers
Katie McGinty: The energy economy’s biggest waste problem is already inside the system
By Kathleen “Katie” McGintyJuly 6, 2026
1 hour ago
A frame depicting the rogue, artificially intelligent computer HAL 9000 from the 1968 film, “2001: A Space Odyssey.” (Courtesy MGM)
NewslettersFortune Tech
The first known ‘agentic ransomware’ has arrived
By Andrew NuscaJuly 6, 2026
2 hours ago
Photo: Kwak Noh-jung, chief executive officer of SK Hynix.
AIMarkets
$29 billion stock offering going live this week will test investor appetite for AI companies 
By Jim EdwardsJuly 6, 2026
2 hours ago
After a nearly 800% explosion, this AI stock’s U.S. debut could signal if the market can still boom—or is headed for a bust
AItech stocks
After a nearly 800% explosion, this AI stock’s U.S. debut could signal if the market can still boom—or is headed for a bust
By Jason MaJuly 5, 2026
13 hours ago
Meet Atlas, the humanoid robot that delivered the game ball.
InnovationSports
Meet the soccer-playing humanoid robot that just delivered the game ball at the Brazil v. Norway FIFA World Cup match
By Catherina GioinoJuly 5, 2026
15 hours ago
Alibaba gets reprieve on lobbying ban tied to DoD blacklist
LawChina
Alibaba gets reprieve on lobbying ban tied to DoD blacklist
By Kate O'Keeffe and BloombergJuly 5, 2026
15 hours ago

Most Popular

Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
23 hours ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
2 days ago
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
Law
Egg companies made $1.22 billion in profit off a $6 carton — now they’re buying their way out of a price-fixing case with 53 million donated eggs
By Wyatte Grantham-Philips and The Associated PressJuly 2, 2026
4 days ago
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
Investing
The stock market is about to suffer a 'snapback' and will lose much of this year's gains as 'speculation is hitting extreme levels,' BofA warns
By Jason MaJuly 5, 2026
16 hours ago
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
AI
Meet the Zillennials: The luckiest micro-generation in the workforce, born between 1993 and 1998
By Nick LichtenbergJuly 3, 2026
3 days ago
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
Big Tech
Mark Zuckerberg takes business calls on a jet ski wearing his $800 Meta glasses—and insists 'the other person could not tell'
By Sydney LakeJuly 5, 2026
24 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.