• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia

Trendingnow

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament

3

A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch

1

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents

2

The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament

3

A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch
LifestyleFuture of Work
Europe

Gen Z employees who want to succeed in the age of AI should come to the office more, accounting giant U.K. boss says

Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
Prarthana Prakash
By
Prarthana Prakash
Prarthana Prakash
Europe Business News Reporter
Down Arrow Button Icon
January 16, 2024, 7:52 AM ET
people chatting with each other
Young staff can succeed in their careers by being in the office more, PwC U.K. boss says.Thomas Barwick—Getty Images
Add Fortune on Google for similar content.

As companies beckon employees back to the office, the debate over the productivity merits of in-person working intensifies. The discussion extends beyond traditional dynamics, with generative AI increasingly taking on tasks, particularly for early-career workers.

In this evolving landscape, PwC U.K.’s Chairman and Senior Partner, Kevin Ellis, suggests a strategy for success in the workplace: Increased office presence for younger employees.

“If you’re asking me my opinion on how you succeed in your career,” Ellis said in an interview at the World Economic Forum in Davos, Bloomberg reported Monday. “I’d be in the office four to five days a week.”

He noted that generative AI was taking on “tasks that in the past our more junior staff trained and cut their teeth on.” In the absence of such tasks to engage younger employees—many of whom are likely Gen Z (born between 1997 and 2012)—spending more days present in the office could help advance their careers, Ellis argued.    

“It’s a lot more face-to-face time being important and a lot more developing,” Ellis said. “So you have to get people in the office more working together.”

Ellis’s comments add to the sea of research that shows that bosses want their employees back in the office, with surveys showing that they’re more likely to be promoted or rewarded if they did so.

In the U.K., workers were spending more time in the office than they were working from home, according to a study published in October, pointing to how the tide has turned.

Still, employees seem to favor the option of working remotely, even if that means a pay cut in some cases.

Gen AI is becoming commonplace at work

As generative AI becomes more prominent in the workplace, more U.K. CEOs are investing in the technology to make sure they gain a competitive edge against rivals and tap into its opportunities. 

Company chiefs in Britain are implementing generative AI tools faster than their counterparts in the U.S. and elsewhere in Europe, a PwC survey of CEOs from 105 countries published Monday reveals.

“GenAI presents a ‘move or lose’ moment – implemented with care, it offers huge benefits for efficiency, competitiveness, and ultimately profitability,” Ellis said in the report.

Gen Z employees will be in the thick of this generative AI revolution as they enter the workforce or upskill to keep up with its development. 

The jury is still out on how the forces of productivity, demand for flexible work and generative AI play out in the workplace, but if all the stars align, it could foster creativity, make people better at their jobs and promote inclusivity.   

About the Author
Prarthana Prakash
By Prarthana PrakashEurope Business News Reporter
LinkedIn icon

Prarthana Prakash was a Europe business reporter at Fortune.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Lifestyle

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Lifestyle

GOP Sen. Mitch McConnell ends frenzied speculation about his health, revealing a fall led to his hospitalization and he’s now in a rehab center
PoliticsU.S. Senate
GOP Sen. Mitch McConnell ends frenzied speculation about his health, revealing a fall led to his hospitalization and he’s now in a rehab center
By The Associated PressJuly 12, 2026
3 hours ago
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
Arts & EntertainmentMovies
Disney bet big on one of its most popular franchises and most-streamed movie. The live-action remake failed to make a big splash
By Lindsey Bahr and The Associated PressJuly 12, 2026
4 hours ago
Manufacturing worker on factory floor
SuccessFlexible work
Fortune 500 Land O’Lakes is letting workers choose what days and times they work—and the flex jobs are getting 25% more applicants than full-time gigs
By Emma BurleighJuly 12, 2026
14 hours ago
The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
EconomySports
The ‘Soccer Capital of America’ is now gunning for the Soccer Capital of the World (Cup)
By Catherina GioinoJuly 11, 2026
1 day ago
Help not wanted: World Cup hiring boost has yet to materialize
Economytourism
Help not wanted: World Cup hiring boost has yet to materialize
By Augusta Saraiva, Maya Prakash and BloombergJuly 11, 2026
1 day ago
Other diet fads championed by MAHA are questionable. But some science and thousands of years of human history are behind fermented foods
HealthFood and drink
Other diet fads championed by MAHA are questionable. But some science and thousands of years of human history are behind fermented foods
By Devi Shastri, Mary Conlon and The Associated PressJuly 11, 2026
1 day ago

Most Popular

The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
Innovation
The U.S. spent $30 billion to ditch textbooks for laptops and tablets: The result is the first generation less cognitively capable than their parents
By Sasha RogelbergJuly 12, 2026
13 hours ago
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
Middle East
The U.S. and Iran can't agree on fully reopening the Strait of Hormuz. The solution could be straight out of the Old Testament
By Jason MaJuly 11, 2026
1 day ago
A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch
Personal Finance
A Trump Account could make your kid a millionaire by 45—but financial experts say the app's projections come with a catch
By Sydney LakeJuly 12, 2026
14 hours ago
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
Big Tech
Peter Thiel and other tech billionaires are publicly shielding their children from the products that made them rich
By Marco Quiroz-GutierrezJuly 12, 2026
13 hours ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
2 days ago
Global oil demand is falling, and crude prices are down. But here's why gasoline, diesel and other refined products are still costly
Energy
Global oil demand is falling, and crude prices are down. But here's why gasoline, diesel and other refined products are still costly
By Cathy Bussewitz and The Associated PressJuly 11, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.