• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
The CoinsCryptocurrency

Meme coins like Doge and Pepe are skyrocketing alongside Bitcoin—the latest sign the crypto bubble is back

By
Niamh Rowe
Niamh Rowe
Down Arrow Button Icon
By
Niamh Rowe
Niamh Rowe
Down Arrow Button Icon
March 1, 2024, 12:57 PM ET
Meme coins are back.
Meme coins are back.Beata Zawrzel—NurPhoto/Getty Images
Add Fortune on Google for similar content.

Meme coins are once again making noise, indicating a ripple effect from Bitcoin’s push toward a new all-time high.

Recommended Video

A few of the biggest gainers include:

—Dogwifhat (WIF), up over 235% this week, and 17% over the past 24 hours.

—Pepe (PEPE), the frog-themed token, which has reached its highest price since May 2021, surging by over 38% in the past 24 hours and 163% over the past week.

—Bonk (BONK), which is up over 116% in the past week, and 3% in the past 24 hours.

—Dogecoin (DOGE), the dog-themed token favored by Elon Musk, which saw a 53% increase this week, with signs of settling over the past 24 hours.

—Shiba Inu (SHIB), up 50% this week and 4.4% over the past 24 hours.

And saving best for last, our Meme Winners:$PEPE Up 231%$BONK up 128% (Overtook FLOKI today) $FLOKI Up 112%

…But those who are closely following memeland might already recognize this list isn't totally correct … 🐶🎩 pic.twitter.com/sesRcru7VN

— Jeff Park (@dgt10011) March 1, 2024

The coins’ gains reflect the broader market rally led by Bitcoin, up over 20% this week. This has been driven by the Securities and Exchange Commission approving the first 10 spot Bitcoin ETFs, and adoption of the new investment vehicle driving Bitcoin’s price toward its record high of about $69,000 in November 2021.

On Thursday, BlackRock received a record $612 million flowing into its industry-leading Bitcoin ETF and crossed $10 billion in assets under management, a day after the asset class hit a high of $7.7 billion in trading volume. (Volumes reached $4.7 billion yesterday.)

Traditionally, meme coins are considered by most to be inherently worthless, but some risk-tolerant retail investors view them as a potentially lucrative way to earn a quick profit from Bitcoin’s tailwinds.

Classic retail-traded assets have been underperforming compared with Bitcoin over the past couple of weeks, Matt Ballensweig, managing director and head of the Go Network at BitGo, told Fortune. Meme coins rallying indicates that retail investors might be “joining the parade,” and “as we get into the later stages of this bull run, expect to see a wave of retail participation pile on.”

The world is changing rapidly#Bitcoin went from being associated with drug money to having an ad on the Wall Street building, the heart of world finance, with the BTC ETF doing more daily volume than any other ETF

Bitcoin is probably the first-ever meme coin that people memed… pic.twitter.com/DLNuqjBsqv

— Kibshi — AI Meme Coin — meme/acc (@KiboShib) March 1, 2024

Additionally, the meme coins are seen as a way to bet on the growth of their underlying blockchains: Ethereum (ETH) and Solana (SOL) rallied by over 15% and 29%, respectively, in the past week, and some meme coins within their ecosystems mirrored those upward trajectories.

About the Author
By Niamh Rowe
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in The Coins

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in The Coins

A picture of Bitcoins
The CoinsCryptocurrency
The crypto market may be out of gas as Bitcoin dips under $100k and altcoins plummet
By Carlos GarciaNovember 6, 2025
8 months ago
Brad Garlinghouse smiles at the camera.
The CoinsVenture Capital
Ripple says Fortress, Citadel Securities invest $500 million
By Emily Mason and BloombergNovember 5, 2025
8 months ago
A man in a black hoodie and glasses is speaking
The CoinsCryptocurrency
Altcoin giant Animoca Brands aims to go public next year, listing will test investor appetite for exotic crypto assets
By Carlos GarciaNovember 4, 2025
8 months ago
A man tries to pull a coin with a BTC logo up a mountain.
The CoinsBitcoin
Crypto’s big ‘Uptober’ ends with a whimper, Bitcoin down 4%
By Carlos Garcia and Ben WeissOctober 31, 2025
8 months ago
Two men are looking at monitors while trading
The CoinsCryptocurrency
Crypto’s second wave of ETFs arrives, investors snap up new Solana offering
By Carlos GarciaOctober 31, 2025
8 months ago
Michael Saylor on stage at a Bitcoin conference.
CompaniesBitcoin
Michael Saylor boosts yield, says Strategy is at an ‘inflection point’
By David Pan, Judy Lagrou and BloombergOctober 30, 2025
8 months ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
3 days ago
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
Asia
China’s birth rate just hit its lowest point since 1949—and Trip.com cofounder James Liang thinks that’s a threat to innovation
By Nicholas GordonJuly 7, 2026
21 hours ago
Current price of oil as of July 6, 2026
Personal Finance
Current price of oil as of July 6, 2026
By Joseph HostetlerJuly 6, 2026
2 days ago
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
Success
Even as Elon Musk calls philanthropy ‘very hard,’ everyday Americans gave a record $617 billion—despite feeling the squeeze over the cost of living
By Preston ForeJuly 4, 2026
4 days ago
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
Politics
The man who ran Bernie's campaign says Democrats are still making the same mistakes with Democratic Socialists, and they should laud Mamdani's win
By Catherina GioinoJuly 6, 2026
1 day ago