• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

The new Coinbase blockchain is rife with scam tokens. Who should be responsible?

By
Leo Schwartz
Leo Schwartz
Former Senior Writer
Down Arrow Button Icon
By
Leo Schwartz
Leo Schwartz
Former Senior Writer
Down Arrow Button Icon
August 16, 2023, 9:40 AM ET
Brian Armstrong in suit speaking onstage
Brian Armstrong, CEO of CoinbaseCarlos Jasso—Getty Images
Add Fortune on Google for similar content.

Proof of State is the Wednesday edition of Fortune Crypto where Leo Schwartz delivers insider insights on policy and regulation.

Decentralization is a spectrum. Developers can talk all they want about their projects being governed by code, but not all blockchains and protocols are made equally.

I say all this because, as no one should be surprised, Coinbase’s new blockchain, a layer-2 built on top of Ethereum called Base, is filled with scam tokens. That was the case before Base’s official launch last week, when it was still in beta mode—look no further than the infamous Bald token, where a shrewd developer manipulated a liquidity pool to turn $500 into $1 million in a single day in late July, rug-pulling their unsuspecting victims.

According to new data from crypto security firm Solidus Labs, however, Bald is just the tip of the iceberg. Solidus has identified 516 tokens with code specifically designed to scam potential buyers through different strategies, from obfuscating transaction fees to creating so-called honeypots, where buyers are blocked from reselling tokens. According to Solidus, these tokens have already attracted $3.7 million worth of trading volume, with 100 of the tokens traded within the past week.

I spoke with Chen Arad, the cofounder of Solidus, who made clear that the issue is not unique to Base. The reality is that scammers will flock to anything buzzy, with decentralized exchanges on the blockchain attracting tens of millions of dollars’ worth of volume. Because anyone can create tokens on Base, as with most public blockchains, scammers could easily take advantage of the inflow of new users.

The reason I bring up decentralization, however, is to ask a more consequential question about blockchains: Where does the responsibility lie for the inevitable influx of scam tokens? The first candidate, of course, is users, who should probably be savvier when it comes to new projects. Solidus Labs even has a tool called Token Sniffer, where you can enter tokens by name or address to view an audited analysis of whether the token is likely to be a scam, analyzing factors like liquidity and ownership.

That doesn’t seem fair, you may think. Perhaps it would be nice not to have to worry that every new project is filled with scams. The next natural candidate, then, would be Coinbase, the developer of Base, which could create some sort of requirements for the minting of new tokens. In a Twitter post earlier this week, Coinbase protocols lead Jesse Pollak pushed back on this idea, arguing that Coinbase is fully permissionless and decentralized. In other words, Coinbase does not have “full control” over Base.

I find it hard to believe that anyone could argue that Base has the same level of decentralization as Bitcoin. Still, maybe you buy the argument and believe the old adage that “code is law.” There is a third candidate, however: regulators. State and federal agencies certainly don’t care about decentralization, at least to the same degree as the crypto crowd. Just look at the Ooki DAO case, where the CFTC successfully targeted both the founders of and participants in a “decentralized” project for operating an unregistered trading platform.

While much of crypto regulation has been reactive, through enforcement actions, litigating against scams and other illegal schemes, the public and transparent nature of blockchain would allow for a more proactive approach. What’s stopping the SEC or CFTC from using Token Sniffer to shut down tokens that are hard-coded with scams? If they decided to employ that strategy, would they go to the token issuers—or directly to Coinbase?

“We welcome clear regulation that balances consumer protection while also supporting innovation,” a Coinbase spokesperson told me in a statement.

The frequent refrain with crypto oversight is that lawmakers are dragging their feet. In the meantime, however, regulators are wising up to the fact that blockchains are creating a new frontier for policing. In that inevitable future, nothing can be truly decentralized.

Leo Schwartz
[email protected]
@leomschwartz

DECENTRALIZED NEWS

The crypto market maker GSR is scaling back, with key executives departing amid the bear market. (The Block)

A look at the new PayPal CEO, the NFT-holding Alex Chriss, as the company moves deeper into crypto with the launch of its stablecoin. (Fortune)

Coinbase received regulatory approval to begin offering crypto futures products to customers in the U.S. (Coinbase blog)

Binance is shutting down its crypto payments service, which it rolled out last year, as it focuses on “core efforts.” (CoinDesk)

Prosecutors have begun to lay out the evidence they will present at Sam Bankman-Fried’s trial, including notes from former Alameda CEO and onetime girlfriend Caroline Ellison. (Fortune)

MEME O’ THE MOMENT

Shiny happy people: 

This is the web version of Fortune Crypto, a daily newsletter. to get it delivered free to your inbox.

About the Author
By Leo SchwartzFormer Senior Writer
LinkedIn iconTwitter icon

Leo Schwartz is a former Fortune senior writer. He covered fintech, crypto, venture capital, and financial regulation.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Anthropic CEO Dario Amodei
AIEye on AI
Anthropic’s Fable model is back. But U.S. AI policy is still a mess
By Jeremy KahnJuly 2, 2026
11 hours ago
From Dow to JPMorgan, these are the most important female exec moves to know
NewslettersMPW Daily
From Dow to JPMorgan, these are the most important female exec moves to know
By Emma HinchliffeJuly 2, 2026
15 hours ago
A test of Anduril's Altius drone.
NewslettersTerm Sheet
Defense tech could be entering its awkward teenage years. Is the boom a bubble?
By Allie GarfinkleJuly 2, 2026
20 hours ago
The true cost of Donald Trump’s $2.2 billion year
NewslettersCEO Daily
The true cost of Donald Trump’s $2.2 billion year
By Diane BradyJuly 2, 2026
20 hours ago
Meta CEO Mark Zuckerberg (left) and CTO Andrew "Boz" Bosworth in Menlo Park, California, on Wednesday, Sept. 17, 2025. (Photo: David Paul Morris/Bloomberg/Getty Images)
NewslettersFortune Tech
Meta prepares to join the cloud infrastructure fray
By Andrew NuscaJuly 2, 2026
20 hours ago
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
NewslettersCIO Intelligence
How foodservice giant Sodexo is embracing AI and robotics to reshape the kitchen
By John KellJuly 1, 2026
2 days ago

Most Popular

As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
Big Tech
As Big Tech showers employees with perks to win the talent war, Nvidia built a nearly $5 trillion company by making people pay for their own lunch
By Marco Quiroz-GutierrezJuly 1, 2026
2 days ago
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
Success
Mark Zuckerberg feeds his cows macadamia nuts and beer to create the 'highest-quality beef in the world' on his $300 million estate in Hawaii
By Sasha RogelbergJuly 2, 2026
13 hours ago
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
Success
Today, Emily Blunt is worth $80 million thanks to her Hollywood career—but she actually wanted to be a UN Spanish translator on $80K
By Orianna Rosa RoyleJuly 2, 2026
23 hours ago
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
Success
Americans are escaping the U.S. for New Zealand where house prices have hit a new low—but only wealthy Americans with $3 million spare can invest
By Emma BurleighJuly 2, 2026
15 hours ago
Current price of oil as of July 2, 2026
Personal Finance
Current price of oil as of July 2, 2026
By Joseph HostetlerJuly 2, 2026
17 hours ago
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
Success
MacKenzie Scott alone accounted for one-third of America's $19.2 billion in megagifts last year
By Sydney LakeJune 25, 2026
8 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.