• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

The case for $120,000 Bitcoin—why one U.K. bank predicts a 300% rise

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
July 11, 2023, 9:03 AM ET
The Bitcoin symbol surround by a graphic background.
Standard Chartered said Bitcoin is going to $50,000 this year—and its explanation makes a lot of sense.Illustration by Fortune
Add Fortune on Google for similar content.

It’s time to party like it’s 2021! Or it feels that way if you put faith in a new report by Standard Chartered, a U.K. multinational bank that predicts the price of Bitcoin will climb to $50,000 this year and all the way to $120,000 by the end of 2024. The figures are an upward revision of an earlier bullish report by the bank and would amount to a 300% jump from its current price of around $30,000.

I confess it’s fun to write this—if only because, after 18 months, one gets tired of reporting on regulatory crackdowns, collapsing prices, and the arrest of leading industry figures. In light of recent events, it’s worth remembering crypto is not some scam but a 15-year-old project whose most high-profile asset—Bitcoin—is receiving bullish endorsements from major banks. (Goldman Sachs predicted $100,000 Bitcoin in early 2022.)

I’ve covered this industry for a decade now and believe two things are true. First, things are never as good as they seem during the bull markets—blockchain is never going to transform humanity—but nor are things as bad as they seem during bear markets.

Second, the price floor for Bitcoin (and possibly Ethereum) during a downturn will always be higher than the previous one. For instance, the price sunk to around $16,000 following the FTX debacle last year. Compare that with $3,000 after the popping of the 2017 bubble or $300 in 2014 after the Mt. Gox hack.

I’m not saying this price floor trend is a new Moore’s Law. Only that it’s much easier to imagine Bitcoin at $120,000 than at $10,000. Meanwhile, take note the analyst gnomes at Standard Chartered aren’t pulling figures out of thin air, but are basing their prediction on a sensible thesis.

The thesis is that Bitcoin miners are making more profits, so they will sell fewer of the tokens they mine to raise cash. Fewer tokens dumped on the market means more scarcity, and that means higher prices. This scarcity trend is also going to accelerate during the next “halving” event in 2024, which will see the number of new Bitcoins minted every day drop from around 900 to more like 450. By the time that occurs, a lot of the scarcity will be priced in, but until then it’s easy to see how the price will climb.

So will Bitcoin reach $120,000 by Dec. 31, 2024? I have no idea. Plenty of things could happen before then to deliver a major price shock to the crypto markets. Imagine, for instance, if Tether depegged or Binance collapsed or governments came together to bank crypto. But for now, the bank’s prediction looks like a sound one—and it’s more likely the party will begin over again than get shut down for good.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

Coinbase shares continue to soar in light of BlackRock's recent ETF Bitcoin application, but several analysts have expressed skepticism that the SEC will grant it. (WSJ) 

Oppenheimer analysts reduced their forecasted revenue and profit estimates for Coinbase's Q2, citing a 56% drop in revenue from the previous year. (Investing.com)

The Justice Department charged a Moroccan man who made $450,000 by spoofing OpenSea and selling off dozens of illicitly obtained NFTs. (Fortune)

Crypto-friendly Dubai reprimanded Middle East exchange giant BitOasis for failing to comply with regulations. (Bloomberg)

Former SEC Chair Jay Clayton suggested the companies seeking a Bitcoin ETF have a strong chance to obtain approval, but declined to say when that might take place. (The Block)

MEME O’ THE MOMENT

Bitcoin as "boomer money":

This is the web version of Fortune Crypto, a daily newsletter. to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Fidji Simo steps back from OpenAI—and exposes the fragile hold women still have on power
NewslettersMPW Daily
Fidji Simo steps back from OpenAI—and exposes the fragile hold women still have on power
By Emma HinchliffeJuly 10, 2026
23 hours ago
Photo: President Trump.
NewslettersMarkets
Strait jacket: Wall Street is worried President Trump has no good options for ending the war with Iran
By Jim EdwardsJuly 10, 2026
1 day ago
40% of Americans didn’t read a book last year. These 3 are worth the exception
NewslettersCEO Daily
40% of Americans didn’t read a book last year. These 3 are worth the exception
By Diane BradyJuly 10, 2026
1 day ago
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
NewslettersTerm Sheet
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
By Allie GarfinkleJuly 10, 2026
1 day ago
Brad Smith, president of Microsoft, during a Senate hearing in Washington, D.C. on May 8, 2025. (Photo: Nathan Howard/Bloomberg/Getty Images)
NewslettersFortune Tech
The problem with U.S. AI policy
By Andrew NuscaJuly 10, 2026
1 day ago
Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
NewslettersMPW Daily
Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
By Emma HinchliffeJuly 9, 2026
2 days ago

Most Popular

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
1 day ago
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
24 hours ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Current price of oil as of July 10, 2026
Personal Finance
Current price of oil as of July 10, 2026
By Joseph HostetlerJuly 10, 2026
1 day ago
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
Economy
Farm groups saved Bayer in court over RoundUp cancer claims. Five days later, Bayer called for tariffs on the ingredient farmers rely on
By Mia OsmonbekovJuly 9, 2026
2 days ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.