• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
NewslettersFortune Crypto

3 reasons why this crypto rally will last—and 1 why it won’t

Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
Jeff John Roberts
By
Jeff John Roberts
Jeff John Roberts
Editor, Finance and Crypto
Down Arrow Button Icon
January 24, 2023, 9:21 AM ET
Bitcoin is rallying after a long decline.
Bitcoin is rallying after a long decline. Beata Zawrzel—NurPhoto/Getty Images
Add Fortune on Google for similar content.

In the months since the crypto market first collapsed last April, there have been several mini-rallies that suggested the worst was over—before the bottom fell out even further. Now, as January draws to an end, a new surge in prices has crypto believers daring to hope all over again. Are they fools to do so?

Perhaps not. There are three reasons to think the recent uptick, which has seen Bitcoin soar nearly 40% since Christmas, is not just a brief reprieve until crypto gets crushed all over again. The first is that the poison injected by the likes of Sam Bankman-Fried and Three Arrows Capital is starting to wash out of the system. All of the worst-case scenarios—including the bankruptcy of FTX and the domino-style fall of centralized lenders—have already transpired, meaning the market has likely absorbed the worst of the fallout and investors are gaining confidence again.

Second, as Bankless notes, structural indicators offer hope. These include a huge decline in the volume of leveraged trading positions—meaning there are fewer accounts at risk of liquidation, which in turn means there are fewer tokens susceptible to being dumped in forced selloffs. Meanwhile, stablecoin data shows a spike in the amount of “dry powder”—money waiting to be invested—held by big players sitting on the sidelines. If the current rally lasts, it will tempt many of the players to start making bets again. The same is true of crypto VC firms, which have raised gobs of money and will soon deploy it instead of sitting on their hands.

The final, and biggest, reason the current rally could have staying power is good news related to the macro economy, including signs that inflation is abating. Even though many view crypto as a haven apart from governments and the real economy, the truth is that the industry is highly susceptible to outside economic shocks like the pandemic and sudden Fed hikes. Now that things are looking up for the economy, it makes sense they are for crypto as well.

Lest this all sound rosy, there is a lurking force that could put crypto prices back in the toilet. That force is regulators in the U.S. and beyond who are flexing their might like never before in the wake of the FTX scandal. They are far from done meting out punishments on crypto companies and, at times, appear determined to sink the industry altogether. Harsh new laws or regulatory demands would snuff the current rally faster than you can say Shiba Inu Coin.

But for now, the current crypto appears sturdy, allowing optimists to think it is more likely that Bitcoin will continue to climb back toward $30,000 rather than return to the $16,000 lows of December.

Jeff John Roberts
[email protected]
@jeffjohnroberts

DECENTRALIZED NEWS

So-called Sam coins like Serum and Solana, named for their association with FTX’s disgraced founder, are enjoying a surprising bounce back. (Bloomberg)

Niche banks like Signature that cater to crypto companies are starting to retreat from the sector amid losses and regulatory pressure. (Fortune)

The Winklevii-owned Gemini, which had 1,000 employees as of November, slashed 10% of its workforce. (CNBC)

The FBI affirmed a long-suspected theory that it was North Korean military hackers who robbed $100M from a Harmony blockchain bridge last June. (Bloomberg)

Ethereum founder Vitalik Buterin proposes to increase privacy with a new system of “stealth addresses”—one-off public addresses accessible with a “spending key.” (The Block)

MEME O’ THE MOMENT

Bitcoin bros feeling bullish again:

This is the web version of Fortune Crypto, a daily newsletter. to get it delivered free to your inbox.

About the Author
Jeff John Roberts
By Jeff John RobertsEditor, Finance and Crypto
LinkedIn iconTwitter icon

Jeff John Roberts is the Finance and Crypto editor at Fortune, overseeing coverage of the blockchain and how technology is changing finance.

See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Newsletters

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Newsletters

Fidji Simo steps back from OpenAI—and exposes the fragile hold women still have on power
NewslettersMPW Daily
Fidji Simo steps back from OpenAI—and exposes the fragile hold women still have on power
By Emma HinchliffeJuly 10, 2026
1 day ago
Photo: President Trump.
NewslettersMarkets
Strait jacket: Wall Street is worried President Trump has no good options for ending the war with Iran
By Jim EdwardsJuly 10, 2026
2 days ago
40% of Americans didn’t read a book last year. These 3 are worth the exception
NewslettersCEO Daily
40% of Americans didn’t read a book last year. These 3 are worth the exception
By Diane BradyJuly 10, 2026
2 days ago
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
NewslettersTerm Sheet
In 2026 so far, U.S. VCs have deployed a record-shattering $412.7 billion. Almost none of it is trickling down.
By Allie GarfinkleJuly 10, 2026
2 days ago
Brad Smith, president of Microsoft, during a Senate hearing in Washington, D.C. on May 8, 2025. (Photo: Nathan Howard/Bloomberg/Getty Images)
NewslettersFortune Tech
The problem with U.S. AI policy
By Andrew NuscaJuly 10, 2026
2 days ago
Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
NewslettersMPW Daily
Women’s soccer stars fought for equal pay. It’s paying off while the men play in this year’s World Cup
By Emma HinchliffeJuly 9, 2026
2 days ago

Most Popular

U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
Economy
U.S. Treasury has borrowed $155 billion every month of this fiscal year—and is now paying $24 billion a week in interest on its debts
By Eleanor PringleJuly 10, 2026
2 days ago
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
Middle East
Top Iranian officials admitted to the supreme leader that the U.S. naval blockade was crushing the economy, report says, as Trump eyes reimposing it
By Jason MaJuly 10, 2026
1 day ago
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
Success
Billionaire MacKenzie Scott just donated $20 million to support America’s youth mental health, as a fifth of teens struggle with suicidal thoughts
By Emma BurleighJuly 9, 2026
2 days ago
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
Environment
Wyoming officials say Meta’s 715,000-square-foot data center is responsible for contaminating its water system with a rare bacterium
By Sasha RogelbergJuly 10, 2026
1 day ago
Americans are quietly abandoning the daily habit that billionaires say set them up for success—and it could have lasting consequences
Success
Americans are quietly abandoning the daily habit that billionaires say set them up for success—and it could have lasting consequences
By Preston ForeJuly 11, 2026
13 hours ago
'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America
Banking
'The first time ever in my career': Senior Citi executive on why the ultrawealthy want to diversify away from America
By Nick LichtenbergJuly 11, 2026
13 hours ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.