• Home
  • Latest
  • Fortune 500
  • Finance
  • Tech
  • Leadership
  • Lifestyle
  • Rankings
  • Multimedia
Some Fortune Crypto pricing data is provided by Binance.
Techtezos

Tezos cofounder Kathleen Breitman on 3 things in crypto that will ‘age poorly’

By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
By
Taylor Locke
Taylor Locke
Down Arrow Button Icon
August 31, 2022, 12:53 PM ET
Tezos cofounder Kathleen Breitman
Tezos cofounder Kathleen Breitman.Sam Barnes and Sportsfile—Collision/Getty Images
Add Fortune on Google for similar content.

Kathleen Breitman has been called “crypto royalty” for cocreating Tezos—a major blockchain and competitor to Ethereum—back in 2014, reigning as one of the earliest entrepreneurs in the space. And if you ever get a chance to talk to her, you’ll quickly see she’s a straight shooter.

In an interview with Fortune, Breitman discussed the recent crypto market hype cycle—and the brutal downturn that followed. And in reflecting, it became obvious how wrong some past predictions about the crypto market had been—certain investments, certain projects. Hindsight, of course, is always 20/20.

“People get attention when they start to make predictions about this stuff,” Breitman told Fortune. “But man, a lot of that stuff does not age well.”

Here are a few other things in the world of crypto that might also “age poorly,” according to Breitman—from certain nonfungible token (NFT) investments to parts of the Ethereum “merge.”

No. 1: Billion-dollar VC investment in NFTs

For one, many of the NFT-related venture capital investment valuations are “completely egregious,” she said. “Things that will age poorly: being a VC investor explaining a $1.5 billion valuation to a No. 15 NFT marketplace.”

Though the market has since plummeted, it wasn’t too long ago NFTs commonly sold for six-figure—and even seven-figure—price tags. One example, among countless others, is an NFT of a JPEG rock selling for over $1 million in August 2021. Overall, last year was a big year for NFT trading, which surpassed $17 billion—a 21,000% increase from 2020.

While retail investors jumped in on the hype—mostly owing to FOMO—big institutional investors, Visa and KPMG among them, did too. Alongside them, as Breitman noted, were VC funds like Andreessen Horowitz (a16z) and Paradigm. Some VCs invested heavily in the space, dumping millions into the top NFT marketplaces and specific NFT projects.

“I think a lot of the valuations aren’t gonna hold,” Breitman added.

Breitman sees the NFT volume and growing marketplaces on Tezos, like objkt.com, as underrated in comparison to those of Ethereum or other blockchains. But, even though they might be growing, Tezos’s NFT marketplaces still remain small in comparison to giants like OpenSea.

Nonetheless, Breitman generally sees many NFT-related founders as similar to “first-time founders in Silicon Valley that just want to raise money and then feel good about themselves,” she said. “You see a lot of that in the crypto space.”

No. 2: NFT profile pics

Next, Breitman noted the wild rise in profile picture (PFP) NFT projects. 

“I think a lot of the PFP collections are not doing so great for a pretty good reason, which is those are almost purely speculative,” she said. “At some point, if you have a million tokens [in a collection], it gets pretty fungible again.”

Commonly, people in the crypto space make their Twitter avatar a popular NFT to show they’re among a project’s community members, especially if said NFTs are expensive and sought after by celebrities, like those in the Bored Ape Yacht Club. For others, owning a PFP NFT is more about fitting in and finding common ground within a larger group.

While PFP NFTs can surge quickly in popularity, the projects can die just as fast.

“A lot of that stuff is aging very poorly, because it was basically very much VC funded,” Breitman said. “I think we ought to look at where organic community growth is, because a lot of the subsidies are wearing out.”

And it’s another question of how much value the assets will retain.

NFT marketplaces are “not going to do well,” she added. “I think, just looking at the valuations, looking at the volume, gives a pretty damning [view].”

No. 3: Some aspects of the ‘merge’

Lastly, Breitman pointed to some of the misunderstood or outsize expectations that might surround the upcoming Ethereum “merge.” 

The merge will shift the influential blockchain to a proof-of-stake consensus mechanism from proof of work, and, in turn, dramatically reduce its environmental impact. 

While it’s “nice to see Ethereum join the rest of the industry,” Breitman said—Tezos counts itself among the long-standing proof-of-stake blockchains—“I think a lot of what’s been dominating the industry is obviously momentum and commotion in this idea of what’s going to be popular next quarter.”

To her, this includes buzz around the merge. Though she understands the buzz, as Ethereum is the dominant smart contract platform, the merge is “not going to solve Ethereum’s fee problem.” 

The gas fees to which she’s referring are the cost of carrying out a transaction on the Ethereum blockchain, and are considered a big pain point for Ethereum users: During periods of high demand, the fees can amount to hundreds of dollars and make the network unviable for many.

Since the merge won’t expand Ethereum’s network capacity, the upgrade will not impact the price of gas fees. But the Ethereum Foundation sees the upcoming move to proof of stake as a “critical precursor” to lowering those costs eventually.

“It’s like, ‘Oh, look, we’re finally doing this one thing.’ And actually, it doesn’t really address the reason that people come to Tezos, which is the fees,” Breitman said. “This is the old ‘razzle dazzle.’ It’s actually not solving the issue that is driving a lot of people away from Ethereum.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

About the Author
By Taylor Locke
LinkedIn iconTwitter icon
See full bioRight Arrow Button Icon
Add Fortune on Google for similar content.

Latest in Tech

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025

Most Popular

Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Finance
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam
By Fortune Editors
October 20, 2025
Fortune Secondary Logo
Rankings
  • 100 Best Companies
  • Fortune 500
  • Global 500
  • Fortune 500 Europe
  • Most Powerful Women
  • World's Most Admired Companies
  • See All Rankings
  • Lists Calendar
Sections
  • Finance
  • Fortune Crypto
  • Features
  • Leadership
  • Health
  • Commentary
  • Success
  • Retail
  • Mpw
  • Tech
  • Lifestyle
  • CEO Initiative
  • Asia
  • Politics
  • Conferences
  • Europe
  • Newsletters
  • Personal Finance
  • Environment
  • Magazine
  • Education
Customer Support
  • Frequently Asked Questions
  • Customer Service Portal
  • Privacy Policy
  • Single Issues For Purchase
  • International Print
Commercial Services
  • Advertising
  • Fortune Brand Studio
  • Fortune Analytics
  • Fortune Conferences
  • Business Development
  • Group Subscriptions
About Us
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Press Center
  • Work At Fortune
  • Terms And Conditions
  • Site Map
  • Facebook icon
  • Twitter icon
  • LinkedIn icon
  • Instagram icon
  • Pinterest icon

Latest in Tech

‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
LawSony
‘Sony essentially destroys its own defense’: How its disc-free PS5 plan triggered a $457M lawsuit and  undercut its antitrust defense
By Mia OsmonbekovJuly 9, 2026
2 hours ago
Fed’s Williams says AI is now his main inflation concern
EconomyFederal Reserve
Fed’s Williams says AI is now his main inflation concern
By Maria Eloisa Capurro and BloombergJuly 9, 2026
2 hours ago
Altman says OpenAI made ‘many changes’ during talks with U.S.
AISam Altman
Altman says OpenAI made ‘many changes’ during talks with U.S.
By Lorelei Smillie and BloombergJuly 9, 2026
2 hours ago
Companies still don’t know how to incorporate AI in a holistic way, says Wharton expert
AICFO Daily
Companies still don’t know how to incorporate AI in a holistic way, says Wharton expert
By Sheryl EstradaJuly 9, 2026
4 hours ago
The crypto startup trying to put a barrel of oil on blockchain
Cryptocrude oil
The crypto startup trying to put a barrel of oil on blockchain
By Mia Gindis, Sidhartha Shukla and BloombergJuly 9, 2026
5 hours ago
Starbucks taps AI to cut reliance on Microsoft, IBM software
AIStarbucks
Starbucks taps AI to cut reliance on Microsoft, IBM software
By Daniela Sirtori, Brody Ford and BloombergJuly 9, 2026
5 hours ago

Most Popular

Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
Success
Ex-PepsiCo CEO Indra Nooyi worked from midnight until 5 a.m. as a receptionist to pay for her Yale degree—and she says ‘respect went up’ because of it
By Preston ForeJuly 6, 2026
3 days ago
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
Newsletters
Iran strikes 85 U.S. military sites in the Gulf, sparking a global selloff in stocks and a spike in the price of oil
By Jim EdwardsJuly 8, 2026
1 day ago
Current price of gold as of July 8, 2026
Personal Finance
Current price of gold as of July 8, 2026
By Danny BakstJuly 8, 2026
1 day ago
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
AI
Shark Tank's Kevin O'Leary says if he were 25 today, he'd chase these two booming opportunities in the world of AI
By Marco Quiroz-GutierrezJuly 5, 2026
4 days ago
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
C-Suite
Mining CEO worth $24 billion nearly drowned and had to break his own leg in a freak hiking accident—he used the recovery time to go back to school
By Eleanor PringleJuly 8, 2026
1 day ago
Current price of oil as of July 8, 2026
Personal Finance
Current price of oil as of July 8, 2026
By Joseph HostetlerJuly 8, 2026
1 day ago

© 2026 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our and Privacy Policy |  | Do Not Sell/Share My Personal Information
FORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. Offers may be subject to change without notice.